#'s 2 and 3 are the same thing...If he does choose UVA over UK I could see a few reasons why:
1. His parents played here - this cuts both ways. It could be he prefers to follow his own path and create his own legacy.
2. He's not a 1AD player - going to a more traditional school where players aren't recruited over and stay longer may be a better fit for him and more appealing.
3. Everyone has seen how Cal favors his 1AD players over the others. Multi-year players have to take that into consideration before deciding whether or not to come here.
4. UVA is a damn good school and difficult to get into. It's not ivy league but it's close.