See link above. Interesting podcast/radio discussion with a Penn State sports marketing professor about jersey patch sponsorships...around the 12-minute mark, the question is brought up whether it would create more advertising buzz and consumer goodwill for regional sponsors to buy the jersey patch rights of blueblood college football brands (PSU, ND, Mich, Ala, etc) and simply squat on those rights, thus keeping the uniforms clean.
