Listen. Sterling is not wrong here.
He chose to phrase it as "#1 recruiting problem" which allowed some of you to diverge from the core truth in his criticism of Starkville. It may not be the number one problem in recruiting, but it is a problem, and not just in athlete recruitment, but student recruitment and faculty recruitment and retention. How some of you can on the one hand post things (which I agree with) about the "Mississippi State attitude" of being complacent or satisfied with "good enough" athletically, but then take a "so what" kind of approach to the current and future quality of the town we all love is baffling to me.
Starkville has a myriad of problems all of which negatively affect each other. The public school system is a shambles. How the school system could possibly get this bad in a university town is beyond me. The churches both in influence and legislation hold WAY to much sway, and own WAY too much property in critical urban areas. Business owners by and large have a "EEuhts mah prahputee, and I mown dew wut I wawnt weeth ut" ideology, and the codes, plan review and enforcement don't have enough tools, will or ability to bring them into line (the recent vote down of the Highway 12 streetscape project and the anti sidewalk sentiment among business owners are just two examples of what is an ongoing and consistent antagonism towards anything resembling regulation or code compliance). And how any business owner can be against sidewalks is beyond me. They literally bring business to your front door. The only explanation I can come up with is that they are so drowned in automobile culture, that they simply don't understand what the purposes of sidewalks are.
The town of Starkville is under-served. And I don't just mean booze, although that too. But I mean with live music and restaurants that would rate as 3 to 4 star place in a city where getting 4 stars means you are 17ing EXCELLENT. Ty Pennington and the other guy whose name I forget have their heads in the right place, but are only two people. So in a town where you can't get in the door of a so-so place in the Cotton District, it should be a turkey shoot for developers and restraunteurs to make hay.
Prime properties frequently do not get developed with the highest and best use. This problem is rampant. The new apartment complex coming in off the bypass is horrible. It is my sincere hope that Dan, Robert and Bond Camp get as many of the properties along the University Drive corridor and elsewhere as they possibly can. They have shown what just one developer that knows what the 17 is up can do. And they are just one group. There is plenty of room for like-minded developers who want to make money and do things correctly to come into Starkville and make money and a difference in the physical structure of Starkville for perpetuity. Take a look at what has been done at the Krog Street Market and the Ponce City Market in Atlanta. That is a pretty good benchmark.
There are oh-so many factors that conspire to retard the positive growth of Starkville. Any one of them can be a road block to progressive growth. Starkville has way too many of them. But yet, even with the tide against it, over the past 20 years or so we have seen AMAZING and positive changes and growth to our town. All the things I wrote above may lead you to believe I don't recognize or appreciate that. I absolutely do. But that doesn't make me want to stop and say "good enough". It makes me want more and more until Starkville, appropriate for its size and position, is a vibrant 24-7 town that attracts more than just 5-star offensive linemen, but the best students, professors, administrators and private sector business people that are out there, and then makes them never want to leave.
One last thing. Let's stop comparing ourselves to Oxford. I don't want to be Oxford. I don't want to be LIKE Oxford. I want to be the best version of Starkville in what is our vision of ourselves. But if we have to have a barometer of success. Let's make it Athens.
Sorry about the novel. Go about your business.