Ouch. Olympics TV ratings are down 51% from 2016.

dog12

Senior
Sep 15, 2016
1,950
592
113
Biggest reason is people consume the content differently than even 5 years ago. I've seen a ton of olympics on FB, twitter etc. We just watch clips now. Its not appointment tv anymore.


Agree.

This is a big factor. Any person with a computer and and internet connection can get all sorts of content for Olympic events anytime he/she wants it.

Nobody has to wait on a network TV company to present it.
 

dog12

Senior
Sep 15, 2016
1,950
592
113
Good point there. Winter Olympics has Curling, or rather, Women’s Curling. Which means at least one or two smoking hot Canadian chicks in yoga pants and bowling shoes squatting down and sliding about 50 yards across a hockey rink while shooting fire from their eyes in a death stare.

Yes, please.


I must admit that I've never seen the Canadian women's curling athletes.

Are they better than these four athletes whom previously competed at the Summer Olympics in Tokyo?

 

columbiadawg2

All-Conference
Feb 2, 2010
1,572
1,358
113
My issue is I have no idea what is going to be on, when it's on or what channel. If I turn on NBC and it's a sport I don't want to watch I'm out.
 

kired

All-Conference
Aug 22, 2008
7,117
2,483
113
During the day is when I have the TV on. I try to flip the olympics on, but it’s all the obscure events I care nothing about. All the good events are tape delayed for prime time and I’m not watching tv then.

What? You didn't enjoy watching Japan vs France in women's basketball live this morning? Maybe some Hungary vs. Croatia water polo?

There is an olympics channel on hulu that I swear has had either tennis or wrestling on 24/7 for the last 2 weeks. I've seen nothing else on it. Strange.
 

johnson86-1

All-American
Aug 22, 2012
15,132
5,673
113
I think this is just a combination of the Olympics having become less culturally relevant over time while at the same time being hit by fragmentation of the market that every other sport (and entertainment in general) is more or less dealing with.

There has maybe been a small hit associated with wokeness. The people most likely to watch the olympics and cheer for the USA are going to be the most turned off by the outsized attention and publicity given to our most unlikeable athletes. But I really don't think it's that big of a deal. I don't think those people are largely going to turn off the olympics all together as opposed to just not watching the events associated with it, which is primarily women's soccer and maybe men's basketball to the extent they view it as an extension of the NBA. I haven't really seen any other olympian (other than the Ole Miss athlete, which was pretty mild and after the fact, and the women's track athlete that had to advertise what she would do if she won a medal, since it was pretty much known before hand that she wasn't good enough to medal).
 

DAWG61

Redshirt
Feb 26, 2008
10,111
0
0
I'll continue watching Fox News, thank you very much. They'll give the highlights Americans care about without the spin.

 

Bulldog Bruce

All-American
Nov 1, 2007
5,225
6,425
113
Sports on TV has become too over produced. The Olympics is probably the most egregious of them. The presenters/broadcasters of the event all want to have a story predetermined. Once the actual event goes away from the pre-planned B roll crap they produce, they have nothing. When the Simone Biles story changed they didn't know what to do and they actually hurt the stories that did occur. They have totally stopped allowing the wonder of the event or game be the driving factor. Obviously you could have a bad game/event and that just scares them so much. To me all this expectation that they promote hurts in the long run. For example in this past season the NBA talked so much of the Lakers and the Nets during the course of the year, that when Milwaukee and Phoenix ends up making the finals the general fan base feels the disappointment that it was not the expected teams and therefore thinks it is an inferior product. It is like a consolation championship series.

We as Bulldog fans know this well in our weekly games when we play Alabama, LSU, or some other more "prominent" opponent. Instead of letting the excitement of the underdog overcoming, it becomes a disappointing game for our opponent when we beat one of those teams. We all know they never want Boise State to play South Florida in a championship game. They pre-determine that is a "bad story" and that is how they then broadcast it. They want control and the BEST thing about sport is that there is no controlling it. Sometimes the unlikely happens. That is what makes it worth watching.
 

muhstate

Redshirt
Aug 29, 2013
240
0
0
Ratings down has nothing to do with cultural relevance

There is a multitude of issues:

- Poor coverage. NBC runs too many ads, no sense of what events have been going on and barely any sense of what is coming up. It comes across extremely random.
- Difficult and unclear streaming options. The first night trying to figure out how I can simply watch the events was a pain
- No crowds make everything feel like it is taking place in a vacuum, zero energy
- No real marketing, media production leading up to the events
- Poor storylines. Not setting up/building storylines, seemingly trying to build them all in "real time"

Completely avoidable. Here are some simple ways to fix it or how it could have been fixed for these Olympics

- Straightforward streaming options. Partner with a company like Youtube for example, make it a two week package, one free but limited coverage, another for a low price but with ads and third a premium package with no ads. Or use NBC's Peacock app and develop a "build your own" coverage options.

- For Tokyo 2020, allows local fans to attend events with reduced capacity and an absurd amount of screening stations to keep lines down.

- Partner with international media companies (and/or sponsors) for media packages for athletes and storylines for various sports. Aim for a 50/50 split, with 50% being covering American competitors and the other 50% international. These can be used in long form format for weeks or months leading up to the games and short packages during prime coverage to generate interest in events, whether it is an American athlete or not. Seriously NBC, you got an extra year to prepare for these Olympics, why haven't you been saturating the media avenues with sponsor generated content??

Most of the sports in the Olympics are never going to consistently draw large crowds consistently outside of the Olympics so you're going to have to generate interest. It has to feel like a spectacle.
 

Rezpup

Redshirt
May 4, 2009
591
0
0
Sports on TV has become too over produced. The Olympics is probably the most egregious of them. The presenters/broadcasters of the event all want to have a story predetermined. Once the actual event goes away from the pre-planned B roll crap they produce, they have nothing. When the Simone Biles story changed they didn't know what to do and they actually hurt the stories that did occur. They have totally stopped allowing the wonder of the event or game be the driving factor. Obviously you could have a bad game/event and that just scares them so much. To me all this expectation that they promote hurts in the long run. For example in this past season the NBA talked so much of the Lakers and the Nets during the course of the year, that when Milwaukee and Phoenix ends up making the finals the general fan base feels the disappointment that it was not the expected teams and therefore thinks it is an inferior product. It is like a consolation championship series.

We as Bulldog fans know this well in our weekly games when we play Alabama, LSU, or some other more "prominent" opponent. Instead of letting the excitement of the underdog overcoming, it becomes a disappointing game for our opponent when we beat one of those teams. We all know they never want Boise State to play South Florida in a championship game. They pre-determine that is a "bad story" and that is how they then broadcast it. They want control and the BEST thing about sport is that there is no controlling it. Sometimes the unlikely happens. That is what makes it worth watching.
Yes, I’ve thought all of this for a long time but just couldn’t have articulated it this well. Another way they over produce games is cutting away to the bench or fans while the game is going on.
 

RocketDawg

All-Conference
Oct 21, 2011
19,859
2,636
113
I watched quite a bit of live coverage golf, but it came on here at 5 p.m. (something like 7 a.m. the following day in Tokyo) so it was hard to watch to the finish because of the time difference.

The handful of activists have also have left a bitter taste for the whole affair, even though the vast majority of athletes enjoy playing for their country. As the old saying goes, "one bad apple will spoil the whole bunch". Those few bad apples have convinced many potential viewers to essentially boycott the entire thing.
 

FlotownDawg

All-American
Aug 30, 2012
7,179
7,939
113
Has anyone actually protested other than the female shot putter who crossed her arms in an X during the medal ceremony? I certainly haven’t heard of any others, although I don’t watch Tucker Carlson every night to get an update. I think the whole protest thing is way overblown and just something for a certain segment of the population to clutch their pearls about. I watched a lot of the swimming events because all of the event finals were shown live, but haven’t watched much since the swimming ended last week because most of the track and field events are not shown live and I don’t really care about most of the other sports.
 
Nov 12, 2007
25,973
10,125
113
Yes, I’ve thought all of this for a long time but just couldn’t have articulated it this well. Another way they over produce games is cutting away to the bench or fans while the game is going on.

Both of you are dead on correct. I worked and studied in television for a long time. When reality television hit it changed things and affected all TV. The interview/recap produced segment became the building block of a show. They found the more drama the better so they created story lines and directed as much as they could. This has bled over into everything and the producers are convinced it should stay that way.

Rewatch a game from 20 years ago and a current one and you will see what I am talking about.
 
Last edited:

BiscuitEater

Redshirt
Aug 29, 2009
4,178
0
36
simple formula .... competitive, fun to watch sports + wokeness = < viewers

more wokeness added = less viewers watch
 

Len2003

Redshirt
May 13, 2018
1,103
0
36
One of the issues for me was that a lot of it was tape delayed because Japan is 14 hours ahead of us. Why watch when you already know who wins?
 

mstateglfr

All-American
Feb 24, 2008
16,824
6,640
113
I watched quite a bit of live coverage golf, but it came on here at 5 p.m. (something like 7 a.m. the following day in Tokyo) so it was hard to watch to the finish because of the time difference.

The handful of activists have also have left a bitter taste for the whole affair, even though the vast majority of athletes enjoy playing for their country. As the old saying goes, "one bad apple will spoil the whole bunch". Those few bad apples have convinced many potential viewers to essentially boycott the entire thing.

If people are so sensitive that they allow 1.5% of a group to keep them from enjoying the 98.5%, especially when that 1.5% is passively protesting for effectively a minute or two, then those people deserve to miss out on all the great moments of the Olympics.
My gosh there is no shortage of outrage in society right now. It's sad.
 

mstateglfr

All-American
Feb 24, 2008
16,824
6,640
113
simple formula .... competitive, fun to watch sports + wokeness = < viewers

more wokeness added = less viewers watch

How much wokeness is actually happening at the Olympics? Or do you not know due to the possibility of wokeness and its a circle of illogic that you are trapped in?
 

UpTheMiddlex3Punt

All-Conference
May 28, 2007
18,032
4,120
113
And NBC thinks we want to see an interview with Megan Rapinoe while our women are playing for the gold in basketball.
 

RocketDawg

All-Conference
Oct 21, 2011
19,859
2,636
113
Just flipped it over to NBC. USA women are ahead, but not by much near halftime. They're playing with an odd looking ball, one I suppose was designed specifically for the olympics. Don't know if this is a live game or recorded.
 

UpTheMiddlex3Punt

All-Conference
May 28, 2007
18,032
4,120
113
Just flipped it over to NBC. USA women are ahead, but not by much near halftime. They're playing with an odd looking ball, one I suppose was designed specifically for the olympics. Don't know if this is a live game or recorded.

It's live. We haven't had good fundamentals.
 

mstateglfr

All-American
Feb 24, 2008
16,824
6,640
113
Just flipped it over to NBC. USA women are ahead, but not by much near halftime. They're playing with an odd looking ball, one I suppose was designed specifically for the olympics. Don't know if this is a live game or recorded.

It's a common design from Molten.
 

Dawgg

Heisman
Sep 9, 2012
10,535
10,793
113
And NBC thinks we want to see an interview with Megan Rapinoe while our women are playing for the gold in basketball.

To be fair, her wife is on the basketball team.

They talked to Randall Cunningham while his daughter was doing the high jump. No difference.
 
Maroon and White

Latest

  1. 01 Maroon and White Football Missouri HC Eli Drinkwitz speaks on facing Mississippi State
  2. 02 Maroon and White Mississippi State Week 4 Preview: Mizzou Players to Know
  3. 03 Maroon and White Football SEC Defensive Lineman of the Week Amaree Williams and Mississippi State Defense just getting started
  4. 04 On3 Football Kamario Taylor, Trinidad Chambliss turning the state of Mississippi into quarterback nirvana
  5. 05 Maroon and White Football Mississippi State WR Zion Ragins speaks on rapid Bulldogs offense