His product is exceptional, and even the hard-core whiskey drinkers who like to stand on their wallets have been blown away from sipping it neat, room temp. None of it has aged for 12 or 16 years... and it doesn't have to be.
Some of the most expensive wines on the market are close to the highest end of winemaking technique there is, and it would take absurd investments for a home farmer/winemaker to produce comparable product. World-class restaurants can prepare incredible food, but an experienced home chef can come pretty close to the same level of quality. Homebrew is often at least as good, if not better, than the commercial stuff. But spirits are different.
Now, I want you to think about the first time you had a really, really, incredible steak. Like a life-changing steak.
Now imagine that previously you had only ever eaten at Applebee's.
That's what the difference in quality is like, between anything you can find in a liquor store, versus what RU4Real is making.