It depends on what type of sound you are looking for. I wanted that rich, organic, warm vinyl sound. So I bought a vintage Sansui receiver on ebay for about fifty bucks. I've kinda pieced together my system over the years. Most of the stuff has been given to me; A pair of massive Klipsch speakers, plus a pair of dry-rotted 8" woofer Infinity bookshelves that I easily refoamed for dirt cheap. There are a few other little toys to make it sound bright, but overall, the sound is what I wanted. Willie nelson, Chicago, Buddy Miles Band, Neil Young, and Steely Dan sound amazing. But it's not necessarily set up for like: Tool. Although Tool doesn't sound terrible, I've heard it on other systems where it sounded ten times better.
Not to mention: The Audio Technica is cusomizeable. You can spend a little bit later to upgrade your stylus and it makes a helluva difference. And a cheap tone arm scale can help you get the weight just right which (if there's any validity to playing records damages them) will help preserve them.