I agree. The big metro areas with chain gas stations are controlling the price. As I said yesterday, I filled up at Sam’s for $1.799 in Pearl. Last week I paid $1.88 at a station in Baton Rouge. The traffic can be a two way street I guess. Some will take advantage to control prices “up” and some will look at the high traffic locations as a way to still make money and serve the public with lower prices.
I am in the grocery business. It kind of works the reverse of that. The small town retailers set their prices higher because they have a smaller customer base to profit from and try to survive on $80,000 or less in sales per week. Their customer base is also usually EBT customers. On the other hand, there are at least 7 Kroger locations in metro Jackson that have sales over $1 million per week and other than payroll and local purchases, all that profit goes back to Cincinnati and is put back into the stores. Try buying a cart load of groceries from Kroger without using the loyalty card. Then go buy the same cart load using the loyalty card and see the difference.
My point is, even when supply is good and demand is high, certain entities will charge what their market can bear.