The point is millions on one side (boycott) and millions on the other side (buy more bc of CK) isn't going to dent or bump their sales one way or the other.
LOCKED - Nike has a new spokesman.
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Because you've got millions of people talking about Nike today - most of us who haven't owned a pair in 20+ years (I actually did buy a pair of Pegasus earlier this year... probably the first I've had since highschool). This may be the best advertising campaign for them since Jordan retired. And I can't imagine it's a divisive subject with many of their potential customers outside of the US.
The reason it's such a big problem for the NFL is their primary market is the US. It's literally split their fanbase. I believe Nike now does over half their business outside of North America, so they obviously aren't as concerned with potentially losing millions of US customers.
The reason it's such a big problem for the NFL is their primary market is the US. It's literally split their fanbase. I believe Nike now does over half their business outside of North America, so they obviously aren't as concerned with potentially losing millions of US customers.
Over time this will be a big loser for Nike. Any bump they see from leftists attempting to offset the loss of conservative buyers will be temporary at best. They will not long maintain a diet of increased spending on Nike products...not when it negatively impacts their wallets.
Conversely, they will lose, most likely forever, a HUGE % of their former customers. Not buying Nike is a vastly more sustainable thing economically than is buying extra and/or paying more to support them.
This was a really dumb move long-term...just as it would have been to alienate the leftists unnecessarily.
I won't get all lathered up over it...
Just quietly consider it when I buy shoes/apparel.
Its a free country after all. Not sure what Nike's thought process is though. It certainly will create buzz and get the swoosh free pub but like someone else said, why would you risk pissing off a sizable number of customers?
Just quietly consider it when I buy shoes/apparel.
Its a free country after all. Not sure what Nike's thought process is though. It certainly will create buzz and get the swoosh free pub but like someone else said, why would you risk pissing off a sizable number of customers?
The US only makes up about 45% of their sales. If you assume 1/3rd of the US is going to boycott Nike and never buy again (and also assume they were actually customers to begin with), that only affect 15% of their sales. Some of that's going to be offset by the other portion of the US that supports CK and are going to jump on board with Nike.
They were already losing market share in the US. This is just going to shake things up. And I bet they are just hoping Trump comes out with a tweet... their international sales will soar.
They were already losing market share in the US. This is just going to shake things up. And I bet they are just hoping Trump comes out with a tweet... their international sales will soar.
He didn't sacrifice everything. Guy made millions.
His playing career is over b/c he was not producing on the Field.
This might hurt Nike in the long run, time will tell. Stock down $2 right now.
https://finance.yahoo.com/news/nikes-colin-kaepernick-campaign-reward-risk-131301863.html
First of all I don't see this as a boycott so much as just a free market choice. Secondly, your little meme here; Was it intended to be a self portrait or just a coincidence?
I am the old white dude that you are referencing with 4 kids under the age of 20. They each play a minimum of 3 sports. I cannot, will not spend another dime on Nike Products..........and do not shop at TJ's etc...........Kap and Nike are the ones that brought politics into the equation. Granted we will not make a difference..................
Im assuming he's saying 'buy much Nike product'...
..maybe he should've say 'buy many Nike products', but grammatical issues aside, that was his point.
..maybe he should've say 'buy many Nike products', but grammatical issues aside, that was his point.
I imagine they did some testing for this sort of thing before they decided to do this and the testing showed it won't have a big impact long term. Also, NKE is more than just a domestic retailer. 41% of their overall sales came from North America last year and that's their slowest growing market.
There's a lot more than what meets the eye here.
Nobody/no company has a constitutional right to not be boycotted or criticized, etc. They have a right to not be arrested/imprisoned. First amendment rights do not guarantee no negative consequences. They do not offer protection from all accountability.
Let us know when you find there is a violation of the following:
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.
Perhaps you can reference which part of the 1st amendment, 14th amendment, or any other portion of the BOR are being subverted in an effort to silence Nike, CK, etc., etc.?
Let us know when you find there is a violation of the following:
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.
Perhaps you can reference which part of the 1st amendment, 14th amendment, or any other portion of the BOR are being subverted in an effort to silence Nike, CK, etc., etc.?
The winner will be Clay Travis' new book "Republicans Buy Sneakers Too" & I got in before the LOCK
Yeah... pretty brutal the reaction from the Street
View attachment 11068
Oh, wait... look at 6 months and:
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They will come out of this smelling like a rose. Old, racist white guys probably aren't their target market.
Companies make extremely poor decisions all the time. It's one of the reasons many of them eventually go out of business. Never underestimate a company's decision-maker's ability to do something really stupid.
41% is an enormous chunk of business, slow market or not. I talk all the time to people who have not watched an NFL game in a long time now. I didn't watch a single one last year, and will not watch a single one this year. It's no longer a question of "expressing my displeasure". I have literally lost all interest, and doubt that interest will return. The only exception is that I pull for good guys like Dak to succeed.
Same thing happened for me in baseball. I used to be a rabid MLB fan. I have not cared, listened to or watched an MLB game in years. It no longer matters what they do now...I just don't care anymore.
Here are some very pertinent stats/estimations that should be considered:
Businesses have ignored these principles for decades, most often to their detriment.
41% is an enormous chunk of business, slow market or not. I talk all the time to people who have not watched an NFL game in a long time now. I didn't watch a single one last year, and will not watch a single one this year. It's no longer a question of "expressing my displeasure". I have literally lost all interest, and doubt that interest will return. The only exception is that I pull for good guys like Dak to succeed.
Same thing happened for me in baseball. I used to be a rabid MLB fan. I have not cared, listened to or watched an MLB game in years. It no longer matters what they do now...I just don't care anymore.
Here are some very pertinent stats/estimations that should be considered:
- For every customer complaint there are 26 other unhappy customers who have remained silent –Lee Resource.
- 96% of unhappy customers don’t complain, however 91% of those will simply leave and never come back – 1st Financial Training services.
- A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. – White House Office of Consumer Affairs.
- Happy customers who get their issue resolved tell about 4-6 people about their experience. – White House Office of Consumer Affair.
- It takes 12 positive experiences to make up for one unresolved negative experience – “Understanding Customers” by Ruby Newell-Legner.
- A 5% reduction in the customer defection rate can increase profits by 5 – 95% – Bain & Company.
- It costs 6 – 7 times more to acquire a new customer than retain an existing one – Bain & Company.
Businesses have ignored these principles for decades, most often to their detriment.
If you think Nike just happened to forget to take any of this into account
you're nuts. They knew they'd lose a big chunk of the "I STAYUND" crowd. A company that size, they probably spent hundreds of thousands of dollars or more simply researching the impact this will have.
you're nuts. They knew they'd lose a big chunk of the "I STAYUND" crowd. A company that size, they probably spent hundreds of thousands of dollars or more simply researching the impact this will have.
Ok, you do know that facists and communists and socialists are all completely different things right?
Some light reading for you:
http://www.just-say-why.com/blog/20...ence-between-fascism-socialism-and-communism/
Just out of curiosity, what offends you about the Nike ad? They aren't agreeing with CK, all they are saying is that you should believe in SOMETHING even if it costs you everything. Can you think of a better poster child for that then CK? I would think this would make you happy as it is a recognition that his beliefs that the US is a free country cost him everything.
You're literally the most negative poster on here that's never right.
I trust Nike's decision makers over yours. Businesses do go belly-up all the time you're right, but companies the size of Nike do not. Trying to even relate this decision by Nike to failing business is just dumb.
You really need to forward all your customer relationship tidbits to Nike. They could use them obviously****
I trust Nike's decision makers over yours. Businesses do go belly-up all the time you're right, but companies the size of Nike do not. Trying to even relate this decision by Nike to failing business is just dumb.
You really need to forward all your customer relationship tidbits to Nike. They could use them obviously****
I typically abhor these political threads, and I can't believe 1.) that I've read this one this much and 2.) that I'm about to make a response. But there's something that is eating me up about this whole deal, and maybe I'm not informed on this (I don't make it a habit of tracking political things to the nth degree). What's bothering is "what exactly has Kaepernick sacrificed in this latest campaign with Nike?". Did he donate the earnings of this deal to help with funding the people he's claiming are oppressed? Is he actually not getting any money in this deal? Otherwise, he hasn't sacrificed anything; otherwise, he's in fact gained from his "cause". I can't stand that he's made out as the victim here when he's gained, while the cause he's claiming to support appears to have gained nothing, but is losing support of because of division. If I'm off base, someone please correct me with facts.
The obvious answer is that he sacrificed the rest of his NFL career
as he was blackballed for his protest. Is that the truth? I don't know. But that's the message. What we're supposed to infer is that with this endorsement deal, Nike are potentially sacrificing sales to show solidarity with a divisive cause.
As far as supporting his cause, he's made a good deal of donations: http://kaepernick7.com/million-dollar-pledge/
I don't know how much money the guy has, but 1 mil in charitable donations is something I can applaud, and I don't particularly care for Kapernick.
as he was blackballed for his protest. Is that the truth? I don't know. But that's the message. What we're supposed to infer is that with this endorsement deal, Nike are potentially sacrificing sales to show solidarity with a divisive cause.
As far as supporting his cause, he's made a good deal of donations: http://kaepernick7.com/million-dollar-pledge/
I don't know how much money the guy has, but 1 mil in charitable donations is something I can applaud, and I don't particularly care for Kapernick.
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The world is eagerly anticipating which shoe company is going to endorse the MAGA Nike haters. Should be tons of companies lining up for the boycotting business clientele. Let us know which shoes identify one as a MAGA Nike hater. Is it gonna be New Balance? Under Armour? Is the NRA gonna start making athletic shoes and apparel now? Maybe Trump can start a new shoe company. You think New Balance is gonna be thrilled to start getting labeled Nazi Shoe company? Adidas is a German company but they also wanted to endorse Kapernick as did Puma so those two are out sorry. Don't buy Adidas or Puma now too. Gotta be consistent in your boycott ya know.
I won't debate this may have impacted his football career (even though that remains to be seen), and I can also applaud his donations, but it's a step far to say (even if it's implied and not explicit) "sacrifice everything" as it appears he's making money off of his "sacrificing everything" and as it appears he's fighting to gain from his football woes (his lawsuit). This is not the definition of "sacrifice everything". Again, I could be misinformed or misinterpreting facts; it just seems hypocritical to me.
I honestly got no problem with him as a spokesperson. He will appeal to a large portion of their customer base. And the ones that this turn off will buy it anyway. I bought a new nike shirt last week because it was the Dolphins shirt I liked the best. I’d do it again right now. What I don’t like about it is that he didn’t give up everything. He had the chance to play again but didn’t want to. With that said, it won’t matter to the group that this will appeal to.
Let me get this straight. So a guy that protests police inequalities and started this whole thing before Trump was even elected is somehow all tied back to Nike wanting to stick it to Trump and his supporters? Got it.
Would you willingly take on many millions of people that now hate your guts for a cause you believe in? That's a pretty big sacrifice. You might not agree with Kapernick's stance but the guy has solidified himself as an icon for the black community for the rest of time. His football career would never have touched as many lives as this has. This has become infinitely more impressionable on the whole world than his football career did.
So wait, 330 Million out of 7 Billion make up 41% of their sales? I'd not be happy as a stock holder to take this hit today. Let's see how the stock trends.
Football question: Kaepernick is 1-10 since he started his protest. (This is also his record since becoming a vegan by the way.) Is there a quarterback with a worse record since Kaepernick started his protest that wasn't playing for Cleveland?
Um ok. I guess I forgot IMO. IMO they have passed NIKE. Nike sucks. I haven’t worn their stuff in several years. I don’t care what everyone else thinks about it. I didn’t call it a cheap stock. I said “getting it cheap” which means cheaper than what it would normally would be worth. There’s a difference. It’s also not that expensive. A $79 stock isn’t that expensive. $20,000 can get you a little more than 250 shares right now. Nike would actually be one of the cheapest stocks I have if I bought today. I have Apple, Boeing, Celgene, etc.
I'll concede he's made some, maybe even a lot of sacrifice, but everything...hardly. Sacrificing everything implies losing at a minimum his wealth (which he still appears to have) and laying it down without fighting (his lawsuit over his football career). Losing/giving some wealth and fighting not to lose his career is not sacrificing everything...it's losing. It's at a minimum a poor choice of words on his part and Nike's.
And I would like to think that I'm certainly willing to take on millions of people that hate my guts for what I believe in, considering the One I believe in truly sacrificed everything for me, but I wouldn't be glorifying myself in my sacrifice, and I certainly would do everything in my power to make sure it didn't appear that I would be gaining from any sacrifice I claimed to make...if I had to in fact do that (I hope and pray I never have to do that).
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