Dana White better look out or UAE will soon decide they want to own and commercialize MMA for the world market. His top fighters along with every other top fighter in the world will jump to that proposal if they offer the kind of big bucks these golfers are making. The way I understand the golf thing is the PGA owns all the rights to the golfers names and the golfers can make pennies on the dollar in endorsements they have along with golf money. LIV is sort of the NIL of golf for the talent. College sports has always made a ton of money off the talent. The guys they "pay" a scholarship to. The advertisers have run that plantation for a long time. They pay the universities money to keep supplying the talent. Everyone gets rich. Everyone but the talent.