Kansas is 8-2 in Big 12 but 12-1 in non-conference.
Baylor is 7-3 but 13-0 OOC.
West Virginia is 6-4 but 12-1 non-conference.
Iowa State is 6-4 but 8-4 non-conference.
TCU is 5-5 but 11-2 non-conference.
Kansas State is 5-5 but 11-2 non-conference.
Texas Tech is 4-6 but 12-1 non-conference.
Oklahoma State is 4-6 but 11-2 non-conference.
Texas and Oklahoma are having terrible season in and out of conference.
That tells me that the Big 12 is a really tough conference, week in and week out, gutting each other.
Hopefully, this will translate to 2 Big 12 teams in the Final Four.