While I am not a huge Tate fan there is a lot of truth in what he says (some of it)
Ever try being the "nice guy", the guy friend that is always there to help at a drop of a hat...it is a fools game.
Years ago, When I thought that was what worked and what girls wanted, I had this friend, she was a hot girl and of course I played the nice guy bit...trying to win her over. We hung out a lot but it was not progressing, one time she even called me in the morning to pick up her...from some random guy's apt.
After that, I decided to no longer put the ***** on a pedestal and just sort changed my interactions. No more "asking for a date" instead I would just make my plans known and if girls wanted to come, great. The more unavailable I made myself, the more available girls became. And I also discovered that you had to turn things flirty and sexual quickly...or be friend-zoned. And if I got friend-zoned, I would me sure to use that girl to meet her friends.
I am not saying you have to be mean but you can't be a doormat either.
I have a good friend that married "up" and we were out once and she called him or texted him, he basically told her "no" to whatever she was asking about that time and when we started talking after he put his phone down he was like "You have to establish boundaries or they will try to walk all over you".