It might be a little premature to use this, but given the excitement that Paul has generated this week, I think Jersey Mike's could put a fun promo in place.
The day after each home win, the sub number on their menu corresponding to the number of assists that Paul has is a dollar off.
It's nothing outrageous since it's limited to days after home wins (~15-17 a year). It could be a fun way to get foot traffic in the stores. As fans are leaving the arena, the P.A. guy can remind people that courtesy of Paul that sub X is a dollar off tomorrow. Non RU fans would also get a surprise when they go for lunch and order that sub. It may even get a few extra eyes watching the games.
The day after each home win, the sub number on their menu corresponding to the number of assists that Paul has is a dollar off.
It's nothing outrageous since it's limited to days after home wins (~15-17 a year). It could be a fun way to get foot traffic in the stores. As fans are leaving the arena, the P.A. guy can remind people that courtesy of Paul that sub X is a dollar off tomorrow. Non RU fans would also get a surprise when they go for lunch and order that sub. It may even get a few extra eyes watching the games.