it's common language in a lot of places that i work and travel. it's just the vernacular used. i grew up in an area and in a culture that certain words are bad, but as i got older and traveled more, the more I came to find the concept kind of interesting. It's a cultural thing. Some words are "bad" in this culture while others are not. it's taboo in some areas to use certain words, but in other settings it's just normal language. The coach probably went over the line in his cultural setting. i find it odd that certain words are considered curse words. if you replace the word but continue the meaning isn't that word now bad? that people that say gosh darnit or shoot instead of other curse words aren't really do anything different instead of using 17. because they really don't mean 17 the act when they are saying it in most cases. its the expression of anger, frustration, or disbelief. saying **** or *** in one culture doesn't mean the same those words can mean different things depending on the reasons that they were used. i find it odd that some "curse" words are bleeped out on television and others are not. i find it funny that there is a ranking for those words and some are ok and some are not. some words may drop out and some may be added.