The newsome tweet approach was mildly funny and clever for a bit. But I gotta say, my reaction to running it out like a full-on ad campaign feels a lot like "New Coke". Aside from the imitation as flattery angle, it just comes across as phony. (TBC, the fact that it doesn't come across as phony for Trump, even though we all know neither of them is writing any of these tweets, is it's own, different kind of concerning.) I mean, it's like some skinny-pants wearing cub reporter from WaPo with his face buried in his phone looking for story ideas and content from others' twitter accounts. (Yes, that is what they look like; i frequently ride the elevator with them.)