the Bellarmine game wasn't considered good enough to even merit a nationally televised viewing on a standard channel - essentially the network is acknowledging this wasn't worth the effort
where your argument really fails is that by this performance , in the aggregate, its actually cost the UK program more because it will be harder to sell tickets and have fans viewing the games later on. Tonight's game damaged the UK brand.
I wouldn't expect you to get that given your line of reasoning on here tonight