You may not like how the B1G treats Nebraska or you may miss the old Big 8/12 teams BUT it's the B1G dollars folks. B1G conference this abbreviated season has already accounted for 3 of the top 5 TV broadcasts. That viewship = dollars = bigger revenue share.
Of course there's also all the academic benefits which most folks overlook.
Of course there's also all the academic benefits which most folks overlook.