Fighting words insulting Pepsi.
The Pepsi paradox. In a blind test, most people prefer Pepsi. Yo, yo, it's science, Mr. White. Baylor College of Medicine actually performed fMRI studies on this. The average human brain prefers Pepsi.
But in a non-blind test, Coke wins.
Branding is incredibly powerful. Perhaps the branding by Coke overcomes the physiological response? I know the Polar bear ads make me want a coke, but only if the polar bear is on the can.
It's why State and Ole Miss are still confused. Mississippi sucks at branding. Coke does not.