That's one philosophy. Evidently, either both Georgia & Ohio State don't follow this same philosophy OR they don't have a kicker that can consistently get touchbacks. They've both scored a lot of points and roughly half of their kickoffs (very quick math from the last game of each) don't make it to the endzone. I'm not opposed to getting a touchback every time. Especially when our coverage team is horrible. At this point, I don't think they are horrible. As a matter of fact, they've covered pretty good MOST of the time. Yes they've given up a long return so maybe one of the defensive starters that's on KO got out of their lane. Reviewing the game, it's difficult to say as the TV coverage doesn't present the best angle.
Even with one good return from UTEP, we gained a net 10 yards for our D, which should translate to a net 10 yard gain for our offense. The philosophy may not work every game, as evidenced by CO. Other than the long return, CO started at their 21, their 25, and their 29 (squib right before half), so the same net as if they were all touchbacks. I think the fans are much more gunshy than Coach Rhule.