Explaining changes to On3 NIL valuations

Vernon

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May 29, 2001
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There’s going to be a significant change to the On3 NIL Valuation system later this week.

When On3 launched NIL Valuation in 2021, the market was still in its infancy, so player values were generated primarily through an algorithm that projected what an athlete could be worth based on a variety of factors.

Moving forward, the system will shift to a market and deal-based model that places a much greater emphasis on actual NIL agreements and reporting from On3’s team of insiders.

Under the new setup:

• NIL valuations marked with a green checkmark represent confirmed deals.

• Players without a green checkmark will still have valuations attached to them, but those figures will reflect market value estimates and active negotiations rather than confirmed contracts.

The goal is to create a single resource that gives fans, athletes and schools a clearer picture of the current NIL landscape and, when possible, show what players are actually earning through confirmed agreements.

In short, NIL Valuation will no longer be driven primarily by projections and algorithms. Instead, it will be centered on real market activity and verified deals.