He doesn’t mention the Olympic model though—that is, people can be paid off their likeness and retain their amateur status.
That model really is the answer but Emmert wants to make it a binary question—“do the schools pay the players or not?” Obviously the answer there almost has to be no, and thus the status quo remains. Which is his motive, to change nothing and keep the dollars in his and his buddies pockets and away from the kids
He doesn’t mention the Olympic model though—that is, people can be paid off their likeness and retain their amateur status.
That model really is the answer but Emmert wants to make it a binary question—“do the schools pay the players or not?” Obviously the answer there almost has to be no, and thus the status quo remains. Which is his motive, to change nothing and keep the dollars in his and his buddies pockets and away from the kids
The Olympic model is different when it comes to using your likeness to earn money vs. college athletes because Olympic athletes are independent athletes competing for themselves or for one team (USA). College athletes are recruitable athletes playing in team competition against other teams who are also recruiting athletes.
Please Please Please try to understand this because it will help you understand and make sense of everything the NCAA does or doesn't do.
The NCAA does not want players to sell their likeness because they know that once they do that will become the number one way cheaters will game the system to recruit players by working "deals" to ensure the player will get a certain dollar for their "Likeness" once they get there.
The reason the NCAA focuses so much on money issues is not to rob anybody of their share, it's because money corrupts the system of fair competition and that's just a hard fact. So the try their best to keep the influence of money out of the competition model. Again the NCAA"s job is to oversees fair competition of their teams and conferences between themselves, they're not a social organization.
Before you get worked up over ANY issue involving the NCAA ask yourself, "how does this affect the ability to keep cheaters from cheating", and then you know why they do what they do because that's the first thing they have to ask themselves because that's the first thing they exist for.
Don't get me wrong. There is no question the NCAA has become a bloated bureaucratic mess and needs a total overhaul of their own, but it makes me crazy to hear the same arguments over and over about the motives of the NCAA when their motive is simple, to protect their athletic competition model with as much fair competition as possible. If you understand that's their first job then you understand why they do what they do even if it seems silly or out of date to you.