Honestly, yes it has the potential to be very loud. I do, however think that it could be much much louder without more fans and without more cowbell noise. While I absolutely love the cowbell, I believe it has crippled us as fans and contributes to the fact that it isn't near as loud as it could be. We forget we have voices. It will seem like I'm splitting hairs but I believe if our fans ever understood what is actually happening, it would change the volume level drastically. Our fan base doesn't understand that we can yell and ring the bells (at the same time) for maximum volume. Granted, it's not going to happen when you are getting skull drug by Alabama, and you are always going to have those fans who WILL NOT make any noise under any circumstances and don't even bring cowbells. Maybe A&M is on to something with "midnight yell" as weird as it may be, that place is rocki'n without cowbells.