Keith carter had a good pedigree as an assistant ad much more so than Cohen. Cohen sat in on some job hires. This isn’t the local academy where you promote the football or baseball coach to AD. This is a multimillion dollar sports business that we handed over to a guy that over thought bunting before he decided it was time to move on to AD. It’s a huge mistake to hire a coach over a well taught AD assistant who has come up through the ranks learning about marketing, game day ops, etc that coaches never really deal with.