Soccer is huge money internationally and America is quickly catching up. Just look at the keen competition for Premier League games played earlier this summer. As far as the South is concerned, just look at the NFL owners competing to host these games. I believe that Miami, because of the "El Classico" made a huge statement. Atlanta has become the soccer attendance leader in America with a facility that welcomes the game. If Atlanta's stadium was completed on time, it would have provided a spectacle this early summer. Houston had a great payday earlier this summer. Seattle used to be the soccer leader, in America, until Atlanta stepped up. Los Angeles has the facilities advantage so it is formidable. It appears that the Southern stereotype on soccer has been blown out of the water.
I do not believe that Jerry Jones will stay silent on this issue. I believe that the large Southern cities will leverage themselves to get the big soccer paydays in the future.