So, I totally didn't get that out of that commercial ... I thought it was stupid in general, but didn't see it as exploiting any movements.
Here's the thing with all of these ... I understand what they were trying to do with the ads/slogans, but I also see where they missed the mark. What I don't understand is how nobody among these geniuses in the marketing departments saw an issue before spending the millions they did on the ads. (the pizza one was just a tweet, so discount the "millions" for that one)
In general, people are way too sensitive. I fear for satire