Can someone explain the ticket exchange issue?

[TrueMaroonGrind]

Why is this simple concept so hard? Is it a lack of season ticket holders wanting to sell tickets? Is it a platform issue? Is the university or ticket format standing in the way?

I just can't wrap my head around why this is so difficult in the days of Stub hub and Seat Geek.

 

[msstatelp1]

Why is this simple concept so hard? Is it a lack of season ticket holders wanting to sell tickets? Is it a platform issue? Is the university or ticket format standing in the way?

I just can't wrap my head around why this is so difficult in the days of Stub hub and Seat Geek.

There's very little incentive for a season ticket holder to sell tickets. Why go thru the hassle if you're only gonna get a few bucks? If the university wants people in seats they will have to start penalizing season ticket holders whose tickets aren't used and rewarding those whose tickets are used. Maybe give or take BC points as a reward or punishment.

Ideally, the university would set up a system where a season ticket holder could put their tickets on an exchange for any games they won't make. As long as the tickets are on the exchange, the holder isn't penalized whether the tickets are sold or not. Make the price the cost of the ticket plus a handling fee that the buyer pays. The university gets the handling fee and the ticket holder gets the cost of the ticket back.

 

[o_dawgnabit]

I've never understood this either. I don't know if they don't think people will try to sell them and only get 20$ out of it (I'd have to imagine thats around how much they would sell a ticket for on a normal weekend). But they could at least try imho

 

[39762]

Seems like it could be even easier than that: create a smart phone platform where season ticket holder has a sliding switch (like you use to turn Airplane Mode off or on) for each game. You could even have options at the top to make all tickets available for resell, midweek games only, etc. As long as it's in the "on" position, the ticket could be resold by the University at the walk-up ticket window. You could go a few routes on the revenue made but 2 options are:

1) Athletic Dept keeps 100% of resold ticket revenue and ticket holder gets a credit towards Bulldog Club donation credit at the end of the season for all revenue generated by the resold tickets. Essentially the athletic department sold the same ticket twice and only had to provide points which have no cash value. Could even have different prices for tickets like $6 for behind plate, $5 other lower level and $4 for upper deck.

2) Athletic Dept and ticketholder share a percentage like 60/40. Keep in mind that this really only makes sense for athletic department if they're making more than they would for a GA ticket.

Just a thought but it seems like this platform would work for other universities if someone created it, and you could also get a % of each ticket sold.