Weller
I'm a big four roses guy and it is usually my go to but this bourbon hype and shortage is killing me. I called 12 liquor stores in my city last night and none said they had Weller 12 year and said they can't keep it in stock & will not reserve it. I'd be one thing if it was a super rare bottle, but wow.
Anybody else seeing this?
I talked to some folks from Buffalo Trace (BT) about a month ago when I was in Frankfort. A few years ago when the bourbon craze started, people realized that a mix of Weller 12 and Old Antique is an almost exact mash bill and flavor profile as Old Rip Van Winkle 10 year. So the combo is Poor man's Pappy. Demand goes way up. Because Weller 12 was obviously put in the barrel 12 years prior, BT did not anticipate the demands post-bourbon craze. So they don't have enough supply for the demand. Even with that, BT may keep production levels the same, so they can drive the price up from the suggested retail in the $20s for a 5th.
Staff at Buffalo Trace told me it is almost as hard for them to get Weller 12 as it is Pappy. For perspective, the restaurant called Bourbon in Frankfort only got 2 bottles of 12 year for the entire year. The main Marriott on the Bourbon Trail in Louisville had 3 of the 4 Wellers (Weller 12, Special Reserve and Old Antique) priced at $25 - $40 per shot due to supply shortage and demand.
Even the Weller Special Reserve is getting hard to find. Five years ago, they had displays full of it around Atlanta. Now its limited, behind the shelf 1 per customer kind of thing. Randomly, I did find ~15 bottles of it on the shelf in Lubbock Texas last week for $19.99 a 5th. I suspect all of Buffalo Trace's bourbons except for Ancient Age will end up limited.