Did I say they only made 156K? Or did I say they made that on the first day of sales?
opcorn:Big Baller Brand
- Thread starter Ben101er
- Start date
opcorn:
Hmm, something tells me that you don't understand what "netted" means.
Also, if he sold 263 pairs at $495.00, he didn't come close to $156K, which is chump change btw.
Quick math tells me he grossed $130K.
I can guarantee you, that doesn't come close to covering his overhead costs.
The entire venture is as much of a loser as Lavar is. He ruined his kids careers to boot.
130K was just on the ZO2 prime shoes. Their initial launch had more inventory. I think it was mainly like a special edition of them that sold for around $800 a pair, IIRC. They had some overhead I am sure, but you all seem to think it was much higher than what is realistically likely for the type of business it was. We aren't talking brick and mortar here.
How can you guarantee that when you don't even know the overhead costs?
How did he ruin his kids careers? 1 is currently in the league, likely to be starting pg on a young but likely talented Pelicans team. 1 kid went undrafted but picked up some g league offers. He was always the weak link among the 3. The youngest kid is currently a lottery projection in next years draft and garners a good deal of attention for his offensive game. He needs to learn to pass and play D more, but that can be said about almost every kid his age.
I am not a big fan of the dad, but damn some of you all got it bad for the guy. Just ignore him.
see your quote above...Did I say they only made 156K? Or did I say they made that on the first day of sales?
you, have it bad for him.
you, have made it clear; you will defend beyond anyone else's reason.
it's a you thing...
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Well the quote above said "130K was just on the ZO2 prime shoes. Their initial launch had more inventory. I think it was mainly like a special edition of them that sold for around $800 a pair, IIRC. They had some overhead I am sure, but you all seem to think it was much higher than what is realistically likely for the type of business it was. We aren't talking brick and mortar here."
Maybe you could point out the one where I said what you are claiming? You seem to know it after all.....
opcorn:Bad for Lavar? Honestly not a big fan. I just don't see the point in lying to myself because of a dislike or indifference. He made more with that shoe business in a few hours than most on here will make in a few years, myself included. Nothing wrong with giving him credit for that. It's definitely dumb to sayhe ruined his kids or they won't make it when 1 was already a top 5 pick and another is projected as a lottery pick.
But if being honest with myself is having it bad for him, then I guess I have it bad. I'm okay with that.
So, no on that quote where I said what you mistakenly comprehended?
This tells me you don't know dick about how a business works.
Do you think people are donating shoe leather and thread to the ball family? Do you think the Ball family is sewing and boxing up all those shoes while singing in harmony?
You have to be joking. If they grossed $160K, I can guarantee you that they didn't come close to covering their overhead. They need to pay their manufacturers more than that. They made more product than they sold too.
Wow man.
I really hope to god Blueinthebrew is a college student bored on summer break and not an adult with a job. I’ve never seen someone spend such an incredible amount of time arguing completely pointless nonsense.
I said he was a marketing genius, not a business genius. Dont confuse that with business genius. Not sure why marketing is such a hard concept for you guys to grasp.
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I was going to call that out too. Nobody in their right mind would like the posts that Mr. Blake Monroe has been.liking, which is every one of Bluebrew's posts.
It's pretty obvious what’s going on there.
Lol, again, they used cheap labor in 3rd world countries. They used even cheaper materials. Have you seen the damn shoes? I could make something more durable with decent quality construction paper.
Packaging amd shipping can be done cheap, which they were. They had several complaints about it in fact.
So no, their overhead was low, which is probably why the design and quality were so low. Yet, they still managed to sell them from $495. Profit margin is insane.
Companies that are profitable don't usually fold up and BBB never sniffed even $200k in profits. In fact, it is more likely that they lost $200k.
Lol, again you would br wrong. They made well over.
Many companies have been widle profitable, only to lose it and close shop. **** happens.
@BlakeMonroe94 Thanks for providing me with the good laugh.
Do you all really care so much about this board you monitor peoples likes out of some insecurity that others agree with them? :joy:
Yeah, I have seen the shoes, that's why they didn't sell very many after the initial launch and is also why they are going oob.
The only people that bought those shoes are people that know the Ball family and a few morons that bought the Lavar BS hype.
BTW, how do you know what factory they used? Got a link? Got anything that says they used labor from some 3rd world country?
The fact that you're saying "3rd world country" instead of the actual country, tells me you're throwing **** against the wall and hoping it sticks. You're bullshitting.
Even if they did use a factory out of Ghanna, it doesn't matter, it would still cost them more than what they made and it isn't close.
It's just pretty obvious. You shouldn't have liked ALL of your posts.
Either that or he's your side piece.
Add up the B’s in both names. In plain sight. Troll.
Plus the cost of production was crazy. I think it was around 10k for each design for each size for the dye used to make the shoe. That’s a lot of money sunk in things that are useless now.
Lol, if you say so. The paranoia is strong here. :joy:
If I was creating other names to like all of my own post, you would think I would have a lot more likes and I wouldn't have posts that go unliked. But hey, let not let logic and common sense get in the way of a good conspiracy. At least not while there is an anonymous person on the internet you need to get.
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:joy: This is too amusing. Why are you so paranoid and consumed with who likes other peoples comments? Why is it important to you?
They partnered with brandblack for the design and i initial manufacture of the prototypes. They then created Santa Ana Design to keep BBB seperate from Brandblack. Brandblack manufactures all of their shoes overseas. Also, the labels of the shoes tell you where they were manufactures and they don't say USA.
:joy: This is too amusing. Why are you so paranoid and consumed with who likes other peoples comments? Why is it important to you?
It’s not about the likes you twit. It’s about one guy signing up today with zero post history and only liking your post (who no one else likes and everyone debates). The like itself is irrelevant to what we’re laughing at. The only person who keeps bringing “like counts” up is you. The same guy making multiple accounts to have someone to agree with. Yourself.
It’s sad really. Hope your life makes a turn around. I mean that.
This thread got me curious about the sneaker business so decided to do some research while killing time at the airport.
First, it’s amazing how much information is publicly available on the business of manufacturing and selling sneakers.
Second, it’s shocking how cheap it is for someone to simply start manufacturing their own line of shoes. Marketing and selling costs predominantly a different story, but manufacturing can be done for a really low price.
For example, you can go on Alibaba and find all kinds of sneaker suppliers in places like China who will sell you shoes for $10-$12 per pair when you’re placing bulk orders. And many of these factories have already done their own basic design work. They let you customize some colors, maybe a material or two and then slap your logo on it. Most of it’s cheap garbage, but nonetheless, you’d have your own shoe with your own logo.
And even for Nike, Adidas, etc., the average manufacturing cost for a pair of shoes with a $100 retail price is only $20-$25. Which also means that the Big Baller shoe likely cost somewhere between $28 and $33 dollars to manufacture. Initially, Big Baller took an existing $110 shoe manufactured by a Skechers subsidiary, changed a couple of materials that added $8 in costs and that was it. No extensive design work was needed and no investment in new molds were needed.
So Big Baller took an existing shoe, raised the manufacturing costs 33%-40% and then jacked the retail price up 350%. I have no idea how many they actually sold, but they were making a killing on each pair.
Lavar Ball is an idiot, but I think there’s an opportunity here for the right player with good business sense to make a decent chunk of change with their own brand. They’ll never sell anything close to Nike’s volume, but at those margins, they won’t have to either.
First, it’s amazing how much information is publicly available on the business of manufacturing and selling sneakers.
Second, it’s shocking how cheap it is for someone to simply start manufacturing their own line of shoes. Marketing and selling costs predominantly a different story, but manufacturing can be done for a really low price.
For example, you can go on Alibaba and find all kinds of sneaker suppliers in places like China who will sell you shoes for $10-$12 per pair when you’re placing bulk orders. And many of these factories have already done their own basic design work. They let you customize some colors, maybe a material or two and then slap your logo on it. Most of it’s cheap garbage, but nonetheless, you’d have your own shoe with your own logo.
And even for Nike, Adidas, etc., the average manufacturing cost for a pair of shoes with a $100 retail price is only $20-$25. Which also means that the Big Baller shoe likely cost somewhere between $28 and $33 dollars to manufacture. Initially, Big Baller took an existing $110 shoe manufactured by a Skechers subsidiary, changed a couple of materials that added $8 in costs and that was it. No extensive design work was needed and no investment in new molds were needed.
So Big Baller took an existing shoe, raised the manufacturing costs 33%-40% and then jacked the retail price up 350%. I have no idea how many they actually sold, but they were making a killing on each pair.
Lavar Ball is an idiot, but I think there’s an opportunity here for the right player with good business sense to make a decent chunk of change with their own brand. They’ll never sell anything close to Nike’s volume, but at those margins, they won’t have to either.
I don’t know if they made any profits or not but remember when assessing their revenue stream one needs to account for the money embezzled by their business partner.
Um, that dudes account was created in May of last year if you know how to read. He has liked a lot of posters over the almost 16 months he has been active here. It appears today was the first time he liked me. :joy: Talk about an epic fail!
Lol, of course it was about my post count. You saw someone like what I was posting, got insecure about it for some weird reason and decided to investigate and try to discredit insinuating he just joined today and only liked me, when he has been here over a year and liked countless people for 16 months before liking any of my posts.
I have to give you a kudos, I've never seen another poster troll themselves before. :joy:
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I don't know much about buying an individual pair of shoes from Alibaba, but I can guarantee you that U.S. Customs and the IRS have different ideas about how to get their cut from an lowly individual U.S. citizen buying a pair and a company buying large quantities of foreign goods to then turn around and sell on domestic soil.
That doesn't count what it costs to get the boxes manufactured, the import fees, the port authority stuff that I'm sure is a real nightmare, the warehousing costs, paying folks to load and unload, paying folks to process orders, paying the credit card company or Square's fees so you can accept credit cards, California state businesses taxes that I can only imagine are crazy, insurance and liability stuff...
AND after all that you gotta pay your kids (at least the one with an agent) because you're licensing their likenesses.
Oh yea... AND legal fees to get back the 1.5mil they had stolen. https://www.barstoolsports.com/vira...olen-from-him-by-big-baller-brands-co-founder
I bet they didn't make much.
He didn't "make" $156,000. R&D, finding production, etc all cost a decent amount of money. If Lonzo would have signed with Nike, he would have made a lot more money with no overhead costs himself and when his hype was at it's peak
Marketing is more than short term gains. Long term growth potential is a huge part of marketing. Sure, he draws short term exposure and attention but it never had longevity.
No one is arguing he could have made more initially with Nike, but he wanted to try creating his own brand with his family first. Initially they had some success, then it fizzled out. **** happens. At least he tried, and as pointed out, his family made a couple hundred G's at least. Lonzo still had millions from NBA and other endorsement deals. Nike and adidas have both made bids for him and he is expected to sign with Nike soon.
He took a risk that ultimately did not work out, but he is still a millionaire and his family made some money and learned some things. His youngest brother is likely to join the millionaire club with him in about 11 months. All in all, I think the Ball family are doing quite well for themselves.
I wonder how many of the people bitching about Lavar on here will end up with 2 multi millionaire kids living out their dreams, with and outside chance for a 3rd to join them?
I think you may be overestimating the costs here. To ship 5,000 pairs via ocean freight from China to LA costs about $2,500. That’s only $0.50 per pair.
Import duty is 8.5% of FOB price, so if the shoes cost $15 from the supplier, that adds about another $1.30 per pair. Customs and insurance adds about another $0.30 per pair.
So it only costs about $2.10 per pair to get your shoes from China and through customs. Big Baller would’ve paid a bit more given their slightly higher manufacturing cost, but that’s nothing when you retail it for $496.
And I’d be surprised if he was doing much warehousing given their seemingly low volume and the fact that they had such a long period between when orders were placed and when customers actually received product.
From the sounds of how bad their customer service was, I suspect he wasn’t spending much on fulfillment or returns processing at all. He partnered with a local shirt company to do boxes and shipping, so overheard should’ve been very low under that setup.
Then there's the legal retainers for the attorneys who check all the fine print and make sure the purple and yellow in the designs don't infringe on the intellectual property of the Lakers, and thus the NBA. Then you have Lonzo's agent calling to insist that his client gets his cut. If you plan on having a lot of traffic to your point of sale, you gotta get a reliable hosting platform, preferably with ecommerce functionality built in and the scale to prevent your site from crashing. And unless you want to process 5,000 orders yourself, you have to staff this whole operation. Better hope nobody is full time or else you have to pay benefits. Not to mention if you do any significant amount of this out of your basement, your HOA is gonna take issue to that, so you're probably renting a space in So. Cal and most commercial spaces make you sign multi-year leases. BBB could very well still be paying the lease on $5k/month spot in Rancho Cucamonga or Van Nuys that they're stuck with til 2021.
If I was a betting man, I'd say Lavar didn't make much on the shoes.
It’s early on so at this point anything can change obviously but there area plenty of 2020 NBA mock drafts with Lamelo Ball in the lottery .
Some NBA guys have hyped him up with how he has played at the Drew League and some open runs at Rico Hines .
Some NBA guys have hyped him up with how he has played at the Drew League and some open runs at Rico Hines .
Can you comprehend your own words?
‘Many companies have been wilde profitable, only to lose it and close shop.”
You are 100% correct.
So, BBB lost the profit they may have initially made...that means ZERO profit, and a bad business or poorly run business.
Your one sentence is exactly what everyone has been saying.
Lol, Lonzo got paid a $1,500 per diem.
Site was created and ran by an online company that managed it for under $100 month.
Lonzo has member in the family that is a lawyer and handled all the legal fees pro bono.
They never reached that level of order. Their largest single day sales was the initial launch with just over 200 pairs sold. That kind of shipment is easy to manage. Also, shipping was one of the larger complaints from customers. Which indicates it likely wasn't handled professionally.
All of it was ran out of the Ball family home without issue from HOA.
Again, very low overhead.
Lol, :joy:
That doesn't mean they lost their profits. It means people stopped buying the shoes and apparel, so they closed shop so they wouldn't lose the money they had made keeping the business open.
They never lost any of the profit they initially made. In fact, they are still increasing it with the remaining apparel they are selling at discount. Obviously the profit margin is considerably lower on that, but as long as they sell it above cost, it is still profit nonetheless.
Charging $400 for basketball shoes and $50 for t shirts never had longevity.
Yep! lol they were selling shirts for $5 and shorts for $10 at a VOLLEYBALL TOURNAMENT !
But Ole Keyser (same dude who said the Lakers wouldn’t sign 2 elite players ) said LaVar was a “marketing genius” :flushed:
But Ole Keyser (same dude who said the Lakers wouldn’t sign 2 elite players ) said LaVar was a “marketing genius” :flushed: