Well, last I checked, Harvard doesn't give athletic scholarships so there is that.Of course academics has nothing to do with it, that is all optics. If it really mattered the Big Ten would go after Harvard.
As far as NU goes, luckily, we are still a draw and have a huge fan base all over, that will change with more crappy seasons. BUT...with just back-back 9/10 win seasons, it all starts to come back.
This "huge" fan base can't hold on forever waiting for that magic 10 win season that was once a forgone conclusion. There are cracks in the armor with the fandom. So "just get back-back 9/10 win seasons" isn't that easy anymore - apparently.