Student players should get paid $0.00. Their images are worth $0.00 coming out of high school and only become marketable because of the college uniforms they are wearing. It is the teams that create most of the value in the jerseys carrying a player's name, not the players themselves. Sure, a great player at a great school garners more fan allegiance than a benchsitter. But so what? For example, if Bagley had gone to Montana, there would have been little market for a jersey with his name on it. There is no market for the images of great European players before they enter the NBA. Players who are lucky enough to play for great programs get tons of quid pro quo in the form of preparation to go to the next level, at which point, if they stick, they become highly, if not over-, compensated for their basketball skills. To argue that they are being victimized in college and have done something to earn the right to market themselves in a school's uniform is ludicrous. By awarding scarce valuable positions on a team to players and thereby gambling on the expected contributions of those players, schools are entitled to realize the financial benefits that come with allowing those players to appear as members of their teams. Athletic gear sales are just another source of income by which colleges try to fund all of their sports and operations and to give their student athletes scholarships and opportunities for success after leaving college. That includes scholarship basketball players.