RU fans must all be 60+ years old if they can’t figure out stubhub or PayPal. I’m guessing that money is a low factor on why people don’t come to games. People that complaint about pricing just want to come to the game for less. Dynamic pricing absolutely works. Tested and proven.
Dynamic Pricing only works when Tickets are in Demand for a Event....like a Springsteen concert.
Maryland football game at HPSS is not a ticket in demand.
From Rutgers position forget about Stub Hub....those tickets were already sold by RU and no further revenue to be made. People just trying to get some money back and cut their losses.
Rutgers needs to bring in the casual / newbie fans by offering discounts and promotion. And how about Advertising ? Have not seen nor heard any Football ticket Ads this year from Rutgers.
Want to bring down the empty 25,000 seats eacjh from the last 2 home games: Advertise $25 Upper Deck and End Zone seats .