look at total revenue and UK is 3rd or so
This topic comes up yearly, UL adds things into their totals that
UK does not. I am not sure what is actually added for each but I know it
is a creative total for UL to make them look more profitable.
UK's net profit is reduced because of the amount it spends on the coaching staff and recruiting expenses.
Plus I doubt the income from merchandise sales is included in that amount, Which has to be in the millions, likely more
than the total reported for basketball. They get 7% for license fees for the Name and logo.