2027 Recruiting Thread

PSU89er

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Nov 22, 2023
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I believe my post was written to indicate concern in "2027 and beyond." 2027 would be the initial impact of the 2026 recruiting debacle. While most 2027 incoming freshman would not be expected to make an impact in '27, elite recruits could.
Many 2027 holes may be filled via the portal. However, unless there is "gold in them thar hills," required quantity will impact quality.
These days you are wrong. 2027 you can see the problem. After that one cant see much of anything. With the current state of college football between recruits and portal transfer you are looking at around 35 new players a year. In two years thats 70 new faces with a lot of them not being first or second year players. Of the other 20 that will still be here. They better be good or you have a real problem, and if you have 20 good ones. Thats half a team on the field. We got two cycles to generate the other half, and a large portion of that is portal driven. Cant even comment on that now.

I've also said it before. I like this class, I dont see a reaches in it. I know so many are concerned about the lack of the elite 5 star kids that contribute day one. There appear to be a lot of kids with upside, by 2028 they will either start to show or start to go out the door.
 
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Marshall2323

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I doubt that it gets us close to OSU & Oregon.

I don't know how much of that is going towards NIL but the whole things starts July 1st. I have to believe that recruiting up until now already took into consideration the NIL dollars that will be coming. I guess it's possible that we told recruits that we think we'll be able to offer $x but we can't make it official until after 7/1.
8.5 million and up are designated for uniforms and other apparel. Keep in mind that when estimating the value of such a deal the dollar figure for related items is calculated using "retail value."
These days you are wrong. 2027 you can see the problem. After that one cant see much of anything. With the current state of college football between recruits and portal transfer you are looking at around 35 new players a year. In two years thats 70 new faces with a lot of them not being first or second year players. Of the other 20 that will still be here. They better be good or you have a real problem, and if you have 20 good ones. Thats half a team on the field. We got two cycles to generate the other half, and a large portion of that is portal driven. Cant even comment on that now.

I've also said it before. I like this class, I dont see a reaches in it. I know so many are concerned about the lack of the elite 5 star kids that contribute day one. There appear to be a lot of kids with upside, by 2028 they will either start to show or start to go out the door.
This class is comparable with classes of the past decade. It is only lacking the kind of explosive talent that will best Ohio State and Oregon. We will have to wait and see if Indiana is a long term contender and USC is spending like a drunken sailor.
USC concerns me ( I think they have like 6 or 7 NCs since 1960). They have the elite pedigree, the location and apparently the funds to contend.
A "solid" recruiting approach and dependable coaching will yield top 5 results in the conference (a bit better some years and lower others). Schedule and other factors will come into play. For instance this season.....PSU may actually be 10-2. But most people aren't thinking of PSU as a top 2 conference team. If PSU remains in the top 25 of NIL, their ceiling most years will be top 10-15. Hardly excellence at the highest level.
 

Marshall2323

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These days you are wrong. 2027 you can see the problem. After that one cant see much of anything. With the current state of college football between recruits and portal transfer you are looking at around 35 new players a year. In two years thats 70 new faces with a lot of them not being first or second year players. Of the other 20 that will still be here. They better be good or you have a real problem, and if you have 20 good ones. Thats half a team on the field. We got two cycles to generate the other half, and a large portion of that is portal driven. Cant even comment on that now.

I've also said it before. I like this class, I dont see a reaches in it. I know so many are concerned about the lack of the elite 5 star kids that contribute day one. There appear to be a lot of kids with upside, by 2028 they will either start to show or start to go out the door.
These days you are wrong. 2027 you can see the problem. After that one cant see much of anything. With the current state of college football between recruits and portal transfer you are looking at around 35 new players a year. In two years thats 70 new faces with a lot of them not being first or second year players. Of the other 20 that will still be here. They better be good or you have a real problem, and if you have 20 good ones. Thats half a team on the field. We got two cycles to generate the other half, and a large portion of that is portal driven. Cant even comment on that now.

I've also said it before. I like this class, I dont see a reaches in it. I know so many are concerned about the lack of the elite 5 star kids that contribute day one. There appear to be a lot of kids with upside, by 2028 they will either start to show or start to go out the door.
I am skeptical about putting most of my eggs in the portal basket. The big spenders will pick the top shelf clean and leave the rest of the programs looking for serviceable stop gaps.
 

Marshall2323

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I believe Ohio State is also.
Back in the day if you were shopping for a particular model of a new automobile, the 1st hurdle was to get a salesperson to put a price quote on paper. That practically guaranteed a better price at another dealership.
Once the price is set for a commit, his reps are shopping for a better deal. It stops for a day or two when they actually sign.
This chaos is unrestricted free agency for an entire roster year round.
 
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PSU4U

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I was being sarcastic but it wasn't directed at you. It was in regards to having our committed recruits poached. It would be nice to be the poacher every now and then.
The rules on commitments must change, either a way early signing period or something that legally binds a recruit to his commitment. Once announced that should be it. The way it's set up now it's like mail in voting ballots in the state of Californication. I'm of the opinion that recruiting classes should end with recruits signed sealed and delivered at the end of November prior to the recruit's graduation from HS the following year. Whatever, something has to be done to fix this s"it show.
 
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Marshall2323

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The deal is $300 million over 10 years which works out to $30 million per year
Yes the deal is worth reportedly $300 million. Has anyone seen the details? The only thing I've seen is that of that amount, 8 million is product and another half million per year is product at the ADs discretion. When factoring product, retail price is the standard. How is the rest of the "value" structured? Do you have a copy? Because some here seem to think it is just cash....LOL
There are vague references to "product ambassadors" and internships etc. Big Ten schools (PSU 31 teams) as opposed to SEC (Tennessee has 20 teams) are at a disadvantage. The devil is in the details as to how the "value" of the detail was arrived at.
I hate to break it to you, but PSU doesn't have 30 million per year in cash to spend from this deal.
 
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LMTLION

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The rules on commitments must change, either a way early signing period or something that legally binds a recruit to his commitment. Once announced that should be it. The way it's set up now it's like mail in voting ballots in the state of Californication. I'm of the opinion that recruiting classes should end with recruits signed sealed and delivered at the end of November prior to the recruit's graduation from HS the following year. Whatever, something has to be done to fix this s"it show.
I think most fans would want a structure similar to the (all-powerful) nfl collective bargaining agreement. It is obvious that these players are employees and not student athletes. A cba is the only legal mechanism for employees to sign away rights, like unlimited NIL compensation or setting a salary cap, and force players to live to a full contract. The only aspect of the compensation that is enforceable is the rev share.
 
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BCS PSU

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Yes the deal is worth reportedly $300 million. Has anyone seen the details? The only thing I've seen is that of that amount, 8 million is product and another half million per year is product at the ADs discretion. When factoring product, retail price is the standard. How is the rest of the "value" structured? Do you have a copy? Because some here seem to think it is just cash....LOL
There are vague references to "product ambassadors" and internships etc. Big Ten schools (PSU 31 teams) as opposed to SEC (Tennessee has 20 teams) are at a disadvantage. The devil is in the details as to how the "value" of the detail was arrived at.
I hate to break it to you, but PSU doesn't have 30 million per year in cash to spend from this deal.
Regardless of the exact amount, PSU most likely is going to have more cash to spend from this deal than they would have if they had stayed with Nike, and more than almost any other school is going to get from an apparel deal. I do agree with you that it probably is time that PSU begin to cull several teams.
 

bdgan

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Oct 12, 2021
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Yes the deal is worth reportedly $300 million. Has anyone seen the details? The only thing I've seen is that of that amount, 8 million is product and another half million per year is product at the ADs discretion. When factoring product, retail price is the standard. How is the rest of the "value" structured? Do you have a copy? Because some here seem to think it is just cash....LOL
There are vague references to "product ambassadors" and internships etc. Big Ten schools (PSU 31 teams) as opposed to SEC (Tennessee has 20 teams) are at a disadvantage. The devil is in the details as to how the "value" of the detail was arrived at.
I hate to break it to you, but PSU doesn't have 30 million per year in cash to spend from this deal.
I never remotely suggested that PSU had $30 million in cash to spend on NIL. I simply pointed out the deal was advertised at $30 million per year and that $8 million (retail value) for apparel leaves another $22 million that's going towards something. I suspect we'd be lucky to see even $5 million go towards football NIL but that's still nothing to sneeze at.

One of my questions is how is the money controlled? Would they put that money into a general fund for athletes that Hoodjer could manage or would they hold out until we had a star athlete (Barkley, Parsons, etc) that they would work pay directly in exchange for promoting their products?
 
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bdgan

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I do agree with you that it probably is time that PSU begin to cull several teams.
I think it will be necessary to reduce the number of teams but I don't think it will help with NIL.

PSU reported a record $255 million in athletic revenue last year but it only had $224k left over after expenses. This is due to paying athletes $21.5 million directly and growing interest on the debt associated with the new stadium. Eliminating a few non revenue teams might be necessary to save $5 million or so and help keep athletics in the black.

NIL beyond the $21.5 million has to come from private sponsors.
 

Blair10

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Dec 30, 2002
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I think it will be necessary to reduce the number of teams but I don't think it will help with NIL.

PSU reported a record $255 million in athletic revenue last year but it only had $224k left over after expenses. This is due to paying athletes $21.5 million directly and growing interest on the debt associated with the new stadium. Eliminating a few non revenue teams might be necessary to save $5 million or so and help keep athletics in the black.

NIL beyond the $21.5 million has to come from private sponsors.

As frequently advised in the corporate world, you can’t cut your way to prosperity. It’s a short sighted and tactical way of thinking.

The NIL funding approach needs to be strategic and sustainable. NIL requires continuous revenue growth. Kraft needs to figure out how to increase revenues for future growth.

I do like your idea of leveraging private sponsors to fund additional NIL.
 

LMTLION

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As frequently advised in the corporate world, you can’t cut your way to prosperity. It’s a short sighted and tactical way of thinking.

The NIL funding approach needs to be strategic and sustainable. NIL requires continuous revenue growth. Kraft needs to figure out how to increase revenues for future growth.

I do like your idea of leveraging private sponsors to fund additional NIL.
Kraft has done a great job with corporate NIL sponsorship deals. He has done a terrible job with wealthy alumni and other rich donors. A good chunk of that information to contact those folks sits behind the cia level fortress walls of the PSU alumni association. They don’t like to share. We have one of the largest alumni networks in the nation and little ability to leverage it. Other schools have figured it out.
 
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bdgan

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As frequently advised in the corporate world, you can’t cut your way to prosperity. It’s a short sighted and tactical way of thinking.

The NIL funding approach needs to be strategic and sustainable. NIL requires continuous revenue growth. Kraft needs to figure out how to increase revenues for future growth.

I do like your idea of leveraging private sponsors to fund additional NIL.
I don't understand your comment. Corporations cut things all the time. They'll sell an unprofitable product like or one that doesn't support it's strategic direction. They'll spend less on product A to free up more money to spend on product B.

You say that NIL needs continuous revenue growth which is fine. I'm sure they're working on that but under current rules the two things aren't related. One issue is that the university can't afford to lose money on Athletics. Their choice is to either try to increase athletic revenue or to reduce athletic expenses. The second is NIL to attract better players. That can't come directly from the university. They're capped at $21.5 million.
 

psuno1

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Yes the deal is worth reportedly $300 million. Has anyone seen the details? The only thing I've seen is that of that amount, 8 million is product and another half million per year is product at the ADs discretion. When factoring product, retail price is the standard. How is the rest of the "value" structured? Do you have a copy? Because some here seem to think it is just cash....LOL
There are vague references to "product ambassadors" and internships etc. Big Ten schools (PSU 31 teams) as opposed to SEC (Tennessee has 20 teams) are at a disadvantage. The devil is in the details as to how the "value" of the detail was arrived at.
I hate to break it to you, but PSU doesn't have 30 million per year in cash to spend from this deal.
Yes, but I bet it's more than Nike was giving PSU.
 

Blair10

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I don't understand your comment. Corporations cut things all the time. They'll sell an unprofitable product like or one that doesn't support it's strategic direction. They'll spend less on product A to free up more money to spend on product B.

You say that NIL needs continuous revenue growth which is fine. I'm sure they're working on that but under current rules the two things aren't related. One issue is that the university can't afford to lose money on Athletics. Their choice is to either try to increase athletic revenue or to reduce athletic expenses. The second is NIL to attract better players. That can't come directly from the university. They're capped at $21.5 million.

Corporations don’t just reduce expenses and stop there. They would go out of business if they did. The financial profile must include growing the enterprise (in this example that means growing NIL). Under the current rules it is the Athletic Director’s job to determine funding strategies for the Athletic Department. Nothing new here. There is no cap on private sources to add to NIL funds. This is how Oregon, Miami and Texas Tech are currently operating.
 
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PSU4U

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Corporations don’t just reduce expenses and stop there. They would go out of business if they did. The financial profile must include growing the enterprise (in this example that means growing NIL). Under the current rules it is the Athletic Director’s job to determine funding strategies for the Athletic Department. Nothing new here. There is no cap on private sources to add to NIL funds. This is how Oregon, Miami and Texas Tech are currently operating.
This is quite simple while maybe not the whole answer quit spending money on the Squirrel chasing and Groundhog watching sports that no one follows watches or attends. What used to be intermural should be again and if the Crying Karens want to soak the university streets in tears so be it. Sounds harsh? Don't care business decisions are just that it's not personal.
 
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DaytonRickster

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This is quite simple while maybe not the whole answer quit spending money on the Squirrel chasing and Groundhog watching sports that no one follows watches or attends. What used to be intermural should be again and if the Crying Karens want to soak the university streets in tears so be it. Sounds harsh? Don't care business decisions are just that it's not personal.
Can you be specific on the sports? Perhaps Fencing, golf, tennis, swimming, or gymnastics? People do follow WVB, Men"s & Women's hockey, Men & Women's soccer, Men's & Women's Lax, and of course Wrestling. They won't cut Men's or Women's Bball because of the TV revenue. How is baseball attendance as I've never watched one of their games?
 
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bdgan

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Corporations don’t just reduce expenses and stop there. They would go out of business if they did. The financial profile must include growing the enterprise (in this example that means growing NIL). Under the current rules it is the Athletic Director’s job to determine funding strategies for the Athletic Department. Nothing new here. There is no cap on private sources to add to NIL funds. This is how Oregon, Miami and Texas Tech are currently operating.
Amazon recently announced 16,000 job cuts. UPS announced 30,000 job cuts. Do you think they're going out of business? The reality is they have to balance current profitability with future growth. Do you think they should have just focused on increasing revenues? Do you think they haven't been doing that?

BUT...

That doesn't have a lot to do with NIL. The university is only allowed to pay $21 million per NCAA rules. The rest has to come from independent sponsors. Of course they can try encourage those (corporate) sponsors to give more to NIL. The problem is Columbus is home to 18 Fortune 1000 companies. State College has ZERO. Nike doesn't disclose how much it gives to Oregon but by all accounts the number is huge. PSU is always going to struggle to compete with that.
 

LB99

Heisman
Oct 27, 2021
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This is quite simple while maybe not the whole answer quit spending money on the Squirrel chasing and Groundhog watching sports that no one follows watches or attends. What used to be intermural should be again and if the Crying Karens want to soak the university streets in tears so be it. Sounds harsh? Don't care business decisions are just that it's not personal.
You are right. No one watches or attends bball. 🪓🪓
 
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PSUForever

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The Taylor announcement can't come soon enough so we can get this thread back to bashing Campbell and all the Nostradamus predictions that we are at best going 6-6 in 2027.
 

Blair10

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This is quite simple while maybe not the whole answer quit spending money on the Squirrel chasing and Groundhog watching sports that no one follows watches or attends. What used to be intermural should be again and if the Crying Karens want to soak the university streets in tears so be it. Sounds harsh? Don't care business decisions are just that it's not personal.

I don’t think anyone is disagreeing with the option of eliminating some of the non revenue sports. The point is that alone will not solve Penn State’s NIL funding issue. The athletic department needs an additional revenue stream that is sustainable over the long term and keeps pace with market rates for student-athletes.
 
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Marshall2323

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Regardless of the exact amount, PSU most likely is going to have more cash to spend from this deal than they would have if they had stayed with Nike, and more than almost any other school is going to get from an apparel deal. I do agree with you that it probably is time that PSU begin to cull several teams.
How many programs are required to satisfy Big 10 bylaws?
 

Marshall2323

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I never remotely suggested that PSU had $30 million in cash to spend on NIL. I simply pointed out the deal was advertised at $30 million per year and that $8 million (retail value) for apparel leaves another $22 million that's going towards something. I suspect we'd be lucky to see even $5 million go towards football NIL but that's still nothing to sneeze at.

One of my questions is how is the money controlled? Would they put that money into a general fund for athletes that Hoodjer could manage or would they hold out until we had a star athlete (Barkley, Parsons, etc) that they would work pay directly in exchange for promoting their products?

Yes, but I bet it's more than Nike was giving PSU.
That's pretty easy to assume. There must have been some kind of falling out with Nike because they apparently, declined to make a competitive offer.
 

LMTLION

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The Taylor announcement can't come soon enough so we can get this thread back to bashing Campbell and all the Nostradamus predictions that we are at best going 6-6 in 2027.
The interesting aspect about Taylor (per pay boards) is that he actually did verbal to Campbell during his visit. Then Nebraska called him the next day with a higher offer and Colorado then matched it. Taylor is a better talent than I thought, and I would give him an elite offer. I just wonder how smart it is to play the game with him. I don’t think it’s necessary to match the offer from those two schools. It’s insulting, as we’re a much better program. Hopefully we can get close enough or Kraft/HVU can find a new revenue opportunity so that we have enough funds to accomplish what we want in the rest of this class and more importantly the January portal class.
 

LMTLION

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I know this belongs in 2028, but in case you don’t check 2028, here’s already the difference between the classes now that Campbell and his crew are getting warmed up in this area. Of course anything can happen between now and December of next year, but what a start. The free board on HVU indicates the verbal will happen this week.
 

Midnighter

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Amazon recently announced 16,000 job cuts. UPS announced 30,000 job cuts. Do you think they're going out of business? The reality is they have to balance current profitability with future growth. Do you think they should have just focused on increasing revenues? Do you think they haven't been doing that?

BUT...

That doesn't have a lot to do with NIL. The university is only allowed to pay $21 million per NCAA rules. The rest has to come from independent sponsors. Of course they can try encourage those (corporate) sponsors to give more to NIL. The problem is Columbus is home to 18 Fortune 1000 companies. State College has ZERO. Nike doesn't disclose how much it gives to Oregon but by all accounts the number is huge. PSU is always going to struggle to compete with that.

Believe the $21mm increases each year for the next few years…
 

bdgan

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Everyone needs to give coach this year to make connections in our recruiting area. All of you sound like when the sanctions hit. Oh, we are toxic! We won’t ever recover. Might as well go D3.
Quit being so dramatic. Have faith.
I don't think anybody has said that. What I've said is:
  • Kraft mucked up Franklin's firing and that led to losing our whole 2026 class.
  • Campbell might be a good coach but he doesn't have good recruiting connections in the northeast.
  • It will probably take 3 years to get back on track.
  • Even then we have a monetary disadvantage vs top 10 schools. That might never change unless the NIL rules change.
 

blion72

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I think most fans would want a structure similar to the (all-powerful) nfl collective bargaining agreement. It is obvious that these players are employees and not student athletes. A cba is the only legal mechanism for employees to sign away rights, like unlimited NIL compensation or setting a salary cap, and force players to live to a full contract. The only aspect of the compensation that is enforceable is the rev share.

you are correct. If you get ESPNU stream look for the interview of Danny White Univ Tenn AD. He was spot on, and here are the keys.

  • First point was that everyone needs to take a deep breath and state this is NOT NIL, but pay to play (P2P). Less than 1% of all athletes have any NIL value in the market - i.e. Caleb with Wendys. He said most of these NIL deals are rigged marketing itmes that will not pass the new test for competitive deal. Once you can say P2P, then you can realize these are employees.
  • He said the US Congress should have done a skinny bill and not the 110 page law that was trying to meet a bunch of needless items. He said all that was needed is a national law that would use federal pre-emption to defeat any state laws. The most important item was to give the college football governing body antitrust immunity from the Sherman Act.
  • He said they need a national employer and not the schools. that beats the right to work states and allows a simple CBA at national level. his example was Aeromark employees student workers in the food service nationally.
  • Part of the CBA is a salary cap like NFL.
  • Players are under contract and undergo the same contract structure as the NFL. Rosters will become stable.
  • Players will likely make less and not be able to use the courts in a distorted way. How can a HS QB be worth more in NIL value than and well known NFL QB?
He did not cover HS recruiting as the NFL has a draft but HS players may need to be free to go where they want. However, the true NIL test and salary cap would keep this in line.
 
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rigi19041

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Apr 1, 2026
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I think most fans would want a structure similar to the (all-powerful) nfl collective bargaining agreement. It is obvious that these players are employees and not student athletes. A cba is the only legal mechanism for employees to sign away rights, like unlimited NIL compensation or setting a salary cap, and force players to live to a full contract. The only aspect of the compensation that is enforceable is the rev share.

X 31 sports.
 

LB99

Heisman
Oct 27, 2021
10,489
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Hmmm. Did anything significant happen on the field to prompt any of that? Perhaps out on the West Coast? Anyone have an idea? I must have missed it too.
The same characters had been complaining for years anyway. That just gave them more fuel. But if you want to read some insufferable threads, go back and read some Gameday threads from the last several years. Chicken littles and complainers everywhere, even on weekends that PSU won.
 
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