After listening to Cael's presser I get the impression that this is what happened. The coaches got together and agreed that seeding this tourney is a huge time-suck, they are all super busy getting ready for this tourney and NCAAs, and there must be an easier/faster way to knock out this task that spares them the lost time and beatdown squabbles with other coaches.
Someone came along and said, "have I got an algorithm for you." That someone promised that their system could do the seeding quickly and painlessly, that the outcome would be fair, objective, and produce a result that would be consistent with what the coaches would have done anyway, AND as a failsafe, they would build in an opportunity for the coaches to object Friday night and make tweaks if necessary.
Having now seen the deliverables, I suspect many coaches believe this is not what they signed up for.