One thing not being discussed is that fan interest is waning in this new professional model.

RolexKong

Junior
Aug 15, 2025
323
295
63

 

Blair10

All-Conference
Dec 30, 2002
1,873
3,952
113
This feels like a fabricated narrative. The same as the fabricated narrative from several years ago that NFL viewership was down and the NFL was struggling. I think some people want to see certain things fail, so they start conspiracy theories to try to undermine it and hope it gets traction and support.

You are 100% correct. A lot of baseless conspiracy theories are being floated to see what sticks.

Frankly, I think some posters are very jealous of the money being made by the coaches, players, and the universities. Also, many nostalgic fans can’t handle all the changes to the college football landscape. It’s eating them alive to see many old traditions disappear. Free markets and capitalism are here to stay. There is nothing wrong with making money.

In the meantime, those mega media companies continue to pay billions for the college football product and fans continue to pack Beaver stadium.
 
  • Like
Reactions: LB99 and Pa$ky859

Pa$ky859

Junior
Jul 4, 2025
149
293
63
I was getting out of my vehicle in a Kroger grocery store parking lot today. I noticed a gentleman coming out of the store in a Penn State sweatshirt. That’s a rare sight in my Kentucky town. As I walked by, i hollered out, “We Are!” Immediately, he asked, “How do you like the coaching hire?”

we had about a ten minute discussion about Penn State football. It was probably my favorite interaction of the day. This is what makes college football special. There’s a connection like nothing else. Not even having a common pro sports team compares. College football and basketball will need to make some tweaks in the NIL era, but they will never die. Too many of us are die hards.
 

KingLando

All-Conference
Nov 29, 2021
5,508
3,227
113
I was getting out of my vehicle in a Kroger grocery store parking lot today. I noticed a gentleman coming out of the store in a Penn State sweatshirt. That’s a rare sight in my Kentucky town. As I walked by, i hollered out, “We Are!” Immediately, he asked, “How do you like the coaching hire?”

we had about a ten minute discussion about Penn State football. It was probably my favorite interaction of the day. This is what makes college football special. There’s a connection like nothing else. Not even having a common pro sports team compares. College football and basketball will need to make some tweaks in the NIL era, but they will never die. Too many of us are die hards.
This is what people like the OP don't understand. These programs have established fan bases that care about more about thee programs than most things in their lives--you're not going to lose them.
The Pittsburgh Pirates and Cleveland Browns still have fans--college football is alive--and thriving.
 
  • Like
Reactions: Pa$ky859

WanderingSpectator

All-Conference
Oct 12, 2021
596
1,034
93
I can see where college stadiums get smaller and more comfortable like the NFL. It's becoming a made for TV sport at this point because attending in person has become so expensive.
 
  • Like
Reactions: step.eng69

KingLando

All-Conference
Nov 29, 2021
5,508
3,227
113
I can see where college stadiums get smaller and more comfortable like the NFL. It's becoming a made for TV sport at this point because attending in person has become so expensive.
To be fair, they should get smaller for the reasons you stated and the viewing experience is infinitely better on TV
Or I just think that now as I'm (getting) old
 
  • Like
Reactions: step.eng69

1995PSUGrad

All-Conference
Nov 16, 2019
785
1,165
93
I hear a lot of people say that the system is broken. I don't get it. I think a lot of people don't like change. I am very excited for next year's season to start just like I am every year.
 
Jun 26, 2025
937
966
93
I hear a lot of people say that the system is broken. I don't get it. I think a lot of people don't like change. I am very excited for next year's season to start just like I am every year.

LMAO, the system isn't broken, is that why universities are being dishonest with the court system and saying that this is amateur college football and not professional football to avoid being subject to Federal Regulation (Federal Government regulates all Interstate Commerce)..... lying about the contracts they are signing with players claiming that they are simply "endorsement" contracts and not "pay for play" employment contracts..... etc... So if it isn't broken, why are Universities lying, and making intentional misrepresentations, to the Court Systems about these topics?
 

op2

All-Conference
Mar 16, 2014
11,642
1,233
103
You are 100% correct. A lot of baseless conspiracy theories are being floated to see what sticks.

Frankly, I think some posters are very jealous of the money being made by the coaches, players, and the universities. Also, many nostalgic fans can’t handle all the changes to the college football landscape. It’s eating them alive to see many old traditions disappear. Free markets and capitalism are here to stay. There is nothing wrong with making money.

In the meantime, those mega media companies continue to pay billions for the college football product and fans continue to pack Beaver stadium.
College football is not free markets and capitalism. Heck, I'm not sure that even the NFL is.
 

RolexKong

Junior
Aug 15, 2025
323
295
63
LMAO, the system isn't broken, is that why universities are being dishonest with the court system and saying that this is amateur college football and not professional football to avoid being subject to Federal Regulation (Federal Government regulates all Interstate Commerce)..... lying about the contracts they are signing with players claiming that they are simply "endorsement" contracts and not "pay for play" employment contracts..... etc... So if it isn't broken, why are Universities lying, and making intentional misrepresentations, to the Court Systems about these topics?
Water over the dam, Alfalfa. The courts have held that college sports are subject to Federal law, which forms the basis of O'Bannon and House. The courts also don't care whether college athletes earn money by playing for a team or from endorsing toothpaste.
 
  • Like
Reactions: KingLando

1995PSUGrad

All-Conference
Nov 16, 2019
785
1,165
93
LMAO, the system isn't broken, is that why universities are being dishonest with the court system and saying that this is amateur college football and not professional football to avoid being subject to Federal Regulation (Federal Government regulates all Interstate Commerce)..... lying about the contracts they are signing with players claiming that they are simply "endorsement" contracts and not "pay for play" employment contracts..... etc... So if it isn't broken, why are Universities lying, and making intentional misrepresentations, to the Court Systems about these topics?
Before NIL, schools paid players and lied about it because there were rules against it. People have been complaining for years that the players deserved to get paid, and now they are--and people are complaining about it. None of it changes the fact that I am a Penn State fan. I will still watch and attend games. I don't understand what people are so upset about. Why do you care that universities are being dishonest? Why does that changes your interest in college football?
 
Jun 26, 2025
937
966
93
Water over the dam, Alfalfa. The courts have held that college sports are subject to Federal law, which forms the basis of O'Bannon and House. The courts also don't care whether college athletes earn money by playing for a team or from endorsing toothpaste.

Listen bozo, anti-trust and Interstate Commerce Law very much care whether they are "Pay for Play" defacto Employment Contracts or if they are "endorsement and promotion" contracts. You're full of crap and don't know squat about what you're babbling about as per usual Junior (aka, typical dumb as a box of rocks duhO$U fan).
 

kgilbert78

All-Conference
Apr 9, 2013
987
1,559
93
This is what people like the OP don't understand. These programs have established fan bases that care about more about thee programs than most things in their lives--you're not going to lose them.
The Pittsburgh Pirates and Cleveland Browns still have fans--college football is alive--and thriving.
We'll see if the younger fans have the same passion as we did. That will be the determining factor.
 
  • Love
Reactions: step.eng69

KingLando

All-Conference
Nov 29, 2021
5,508
3,227
113
We'll see if the younger fans have the same passion as we did. That will be the determining factor.
They will...most are brought up with it
They also don't hate NIL or guys being paid. They don't really know a league without the portal. Most importantly, they loce streaming networks and having more ways to watch.

I don't know how old you are but my boys grew up watching football with me from the very beginning. It's part of them.
 

RolexKong

Junior
Aug 15, 2025
323
295
63
Listen bozo, anti-trust and Interstate Commerce Law very much care whether they are "Pay for Play" defacto Employment Contracts or if they are "endorsement and promotion" contracts. You're full of crap and don't know squat about what you're babbling about as per usual Junior (aka, typical dumb as a box of rocks duhO$U fan).
C'mon, Alfalfa, you do know that since July 1, 2025 schools have been allowed to pay athletes directly for play with no NIL rights involved? Well, maybe you don't.
 

Psumatt85

Senior
Jan 5, 2002
482
588
93
I was getting out of my vehicle in a Kroger grocery store parking lot today. I noticed a gentleman coming out of the store in a Penn State sweatshirt. That’s a rare sight in my Kentucky town. As I walked by, i hollered out, “We Are!” Immediately, he asked, “How do you like the coaching hire?”

we had about a ten minute discussion about Penn State football. It was probably my favorite interaction of the day. This is what makes college football special. There’s a connection like nothing else. Not even having a common pro sports team compares. College football and basketball will need to make some tweaks in the NIL era, but they will never die. Too many of us are die hards.
Was
 
  • Like
Reactions: step.eng69
Jun 26, 2025
937
966
93
C'mon, Alfalfa, you do know that since July 1, 2025 schools have been allowed to pay athletes directly for play with no NIL rights involved? Well, maybe you don't.

Such a dope - you do realize that the parties making these "revenue-sharing" payments (i.e., the schools) are claiming that they are not payment for playing football don't you duhO$U Clown-boy? You do realize that the universities are maintaining that these payments ARE NOT "pay to play football" payments (which would make them Employment Contracts and Minor-League Pro Football being absurdly called amateur collegiate football subject to Federal Regulation under Interstate Commerce Laws). I expect that you don't realize this because you sound like a typical jock-sniffing, trailer-trash duhO$U Bozo who equates their own self-worth with whether duhO$U (we ain't playing school) is winning. [Insert eyeroll].
 
Last edited:

RolexKong

Junior
Aug 15, 2025
323
295
63
Such a dope - you do realize that the parties making these "revenue-sharing" payments (i.e., the schools) are claiming that they are not payment for playing football don't you duhO$U Clown-boy? You do realize that the universities are maintaining that these payments ARE NOT "pay to play football" payments (which would make them Employment Contracts and Minor-League Pro Football being absurdly called amateur collegiate football subject to Federal Regulation under Interstate Commerce Laws). I expect that you don't realize this because you sound like a typical jock-sniffing, trailer-trash duhO$U Bozo who equates their own self-worth with whether duhO$U (we ain't playing school) is winning. [Insert eyeroll].
BFG

 

step.eng69

All-Conference
Nov 7, 2012
3,547
4,838
113
Will PE investment eventually be the direction colleges & conferences will resort to for financial stability?

Private Equity Investment in Division I College Sports, 9 January 2025

Link:
Private Equity Investment in Division I College Sports | 01 | 2025 | Publications | Insights & Publications | Debevoise & Plimpton LLP

  • "CVC Capital has been rumored to be in discussions with the Big 12 athletic conference (which lost Texas and Oklahoma recently to the SEC), whereby CVC Capital would invest a range of $800 million to $1 billion in exchange for a 15−20% equity stake in the conference. In parallel, the Big 12 pursued a naming rights agreement to rename the conference in exchange for additional revenue that would be shared among its members. These cash infusions were said to be on the table in order to stabilize the conference’s finances before its next media rights deal in 2031."
  • "Sixth Street Partners was also rumored to have been in discussions with Florida State University (“FSU”) in relation to staking a new company that would acquire FSU’s intellectual property rights. The negotiations came at a time when FSU has filed a lawsuit against its conference, the ACC, to avoid the steep exit fee that it would owe the ACC for leaving the conference."
"However, it seems unlikely that private equity interest in college sports will fade away. Private equity firms have started to raise funds specifically for investment in college athletics. For example, RedBird Capital and Weatherford Capital joined together to form Collegiate Athletic Solutions, a new investment vehicle that intends to invest $50 to $200 million per deal in public or private athletic departments in exchange for a percentage of revenue streams according to the Wall Street Journal. Recently, Investor Marc Lasry, CEO of Avenue Capital Management and former co-owner of the Milwaukee Bucks, has also stated that he is bidding for interests in college sports teams. Private equity continues to knock on the door waiting to be let into the college game."
 

Catch1lion

All-American
Oct 12, 2021
3,925
6,651
113
Despite a disappointing season that began with a No. 1 ranking and finished without a playoff berth, the Longhorns lead the country with a $2.2 billion valuation, according to an annual analysis by Ryan Brewer, an associate professor of finance at Indiana University Columbus. Brewer’s study examines industry trends, cash flows, revenue and broader economic shifts to calculate what every team would be worth if it could be bought and sold on the open market—just like a professional sports franchise.

These days, that’s closer to reality than ever. Schools can pay players while athletic departments are cutting deals with private-equity firms. And while some feared that this new landscape would damage the sport, Brewer actually found the opposite. Interest in college football is soaring—and so are the valuations.
Across the FBS level, Brewer found that they were up 46% compared to last year.

“There’s more value in college football than there’s ever been,” Brewer says. “Even though they’re paying players and it’s more expensive, it’s also worth more.”

Brewer points to Indiana as proof. The Hoosiers are showing how nontraditional powers can emerge as huge attractions in this era. So while Indiana only ranks 28th on Brewer’s list at $648 million, it remains a 67.9% increase over last year. At $806 million, Miami placed 21st.

How Much Is Your Team Worth?​


RankTeamAdjusted RevenueValuation
1Texas$298,000,000$2,197,000,000
2Texas A&M$218,000,000$1,593,000,000
3Ohio State$185,000,000$1,547,000,000
4Lousiana State$213,000,000$1,543,000,000
5Georgia$195,000,000$1,472,000,000
6Michigan$200,000,000$1,463,000,000
7Notre Dame$170,000,000$1,418,000,000
8Penn State$193,000,000$1,411,000,000
9Alabama$192,000,000$1,407,000,000
 

RolexKong

Junior
Aug 15, 2025
323
295
63
Despite a disappointing season that began with a No. 1 ranking and finished without a playoff berth, the Longhorns lead the country with a $2.2 billion valuation, according to an annual analysis by Ryan Brewer, an associate professor of finance at Indiana University Columbus. Brewer’s study examines industry trends, cash flows, revenue and broader economic shifts to calculate what every team would be worth if it could be bought and sold on the open market—just like a professional sports franchise.

These days, that’s closer to reality than ever. Schools can pay players while athletic departments are cutting deals with private-equity firms. And while some feared that this new landscape would damage the sport, Brewer actually found the opposite. Interest in college football is soaring—and so are the valuations.
Across the FBS level, Brewer found that they were up 46% compared to last year.

“There’s more value in college football than there’s ever been,” Brewer says. “Even though they’re paying players and it’s more expensive, it’s also worth more.”

Brewer points to Indiana as proof. The Hoosiers are showing how nontraditional powers can emerge as huge attractions in this era. So while Indiana only ranks 28th on Brewer’s list at $648 million, it remains a 67.9% increase over last year. At $806 million, Miami placed 21st.

How Much Is Your Team Worth?​


RankTeamAdjusted RevenueValuation
1Texas$298,000,000$2,197,000,000
2Texas A&M$218,000,000$1,593,000,000
3Ohio State$185,000,000$1,547,000,000
4Lousiana State$213,000,000$1,543,000,000
5Georgia$195,000,000$1,472,000,000
6Michigan$200,000,000$1,463,000,000
7Notre Dame$170,000,000$1,418,000,000
8Penn State$193,000,000$1,411,000,000
9Alabama$192,000,000$1,407,000,000
I'm interested in where Brewer gets his numbers and his assumptions. For the last reporting year, Penn State had football revenue of $113 million. $82 million on that base is a helluva' an "adjustment."
 
  • Like
Reactions: Catch1lion