A day late but the bourbon premium prices are more due to the boom in the industry and long lead time to make these premium bourbons. I don't think the boom was thought of 23 years ago with Pappy. Hell even Knob Creek had a shortage in 2009 because they didn't expect the boom. It will be a few years before the stock catches up with the demand. Then there will probably be a dip because most likely the distilleries will have overproduced.