Imagine that, tiny little FIU gets Pitbull to pay $1.2 million for naming rights for their stadium. Not a lot of money.
And we have NJ where much bigger stars such as Bruce Springsteen, Bon Jovi, My Chemical Romance, and the Jonas Brothers hail from. Heck, Metallica got their first record deal from a small label in the East Brunswick/Old Bridge area. What has Rutgers done to bring some of these artists into the fold, perhaps even having a couple of concerts each year that could be used to raise NIL money. Jonas Brothers recently played at SHI stadium, but not sure how much money went to Rutgers