Yes, that is what he is saying. He chose an analogy that took transparency as the primary criteria for seeding to its logical extreme to demonstrate how silly that concept is. The fact that using wins is a little bit less silly than using geographic location doesn't mean using wins as the primary criteria isn't very, very silly. Why? Because it does not address the question of which team you played to obtain the win. Defeating (2-4) Nazareth is a much greater accomplishment than defeating any of the (5-1) Upstate Eight teams.
This is a debate that cannot be resolved. For one thing, a consensus is not likely to be obtained in answering the following two questions. Should seeding be based on football playing ability? Or, should seeding be based on which team earned the right to have the better seed? Let's use last year's Northwest Upstate Illini Conference as an example. Stockton defeated Lena-Winslow early in the regular season last year and went on to win the outright conference championship. Clearly, they earned the right to have the better 1A seed. And yet, many individuals (and some computer ratings) considered Lena-Winslow to still be the better team. This was seemingly confirmed by the result of the semifinal rematch as Lena-Winslow went on to win the 1A state championship. As the better team, should Lena-Winslow have been given the better seed?
The Massey computer ratings are the best that currently exist. If anyone thinks otherwise, let them try to do better than Massey in picking the outcomes of the eight year-end playoffs. No cheating, make your picks before you look at what Massey is picking. The sole focus of Massey is to determine the likely winner and point spread of the games. His "power ratings" do not care who has earned a better seeding. Still, occasionally his ratings can be wrong. [And I don't mean in terms of game outcomes. We all know upsets happen.] This happens because like almost all computer rating systems, his system uses a strength of schedule component. For every conference game East St. Louis plays, its strength of schedule goes down, which at least partially offsets the impressive nonconference games it plays. Nevertheless, even with that slight flaw, if one looks at Massey's current power rankings (PWR), he has East St. Louis ranked as the number one team in the state.