It appears that interlocking is our permanent helmet logo

patdog

Heisman
May 28, 2007
59,731
30,450
113
I don't think you realize that it actually does have the longevity you say it doesn't. Yeah, the banner from 1996 to 2008 was awful. But at that point, it was 12 years old, then Byrne and Co spent a lot of money modernizing it. They could have scraped it, but they didn't, they knew better. They made it the official university logo. And it should stay that way, because it's recognized.

Interlocking and &tate are not recognized anywhere, which is why we need to keep the Banner M-State as the main logo. However, they are fine for the helmet, a jersey here or there, and merch.
I agree we should have just kept the M-State logo. But we should have never changed from interlocking MSU to M-State back in 2004 either. Main thing is be freaking consistent over the very long term. I actually prefer the M-State slightly, but the fanbase as a whole prefers interlocking MSU. The M-State ship has sailed and we're back to the old logo. It's time to stop this nonsense and leave it alone for the next 50 years. And then leave it alone some more.
 

swagdog

Redshirt
Jun 29, 2023
15
8
3
I work in brand marketing, and the problem at State runs deeper than just having 1000 logos. This was clearly months in the making and there was clearly no roll-out plan, because when you look on any official merch site there is virtually no MSJ merch. Options are limited. Obviously this was going to drum up a ton of enthusiasm, but no call to action... no merch capsule drop, that you know, makes money. Just dangling keys to an audience that reminisces about winning the Independence Bowl.

Edit: A+ on vintage TV sets and Wayne Madkin, D- on ink jet printed pieces of paper in the launch video.
 

patdog

Heisman
May 28, 2007
59,731
30,450
113
I work in brand marketing, and the problem at State runs deeper than just having 1000 logos. This was clearly months in the making and there was clearly no roll-out plan, because when you look on any official merch site there is virtually no MSJ merch. Options are limited. Obviously this was going to drum up a ton of enthusiasm, but no call to action... no merch capsule drop, that you know, makes money. Just dangling keys to an audience that reminisces about winning the Independence Bowl.
We have no clue how to brand or market our product. Other than Byrne and Strickland, we never have. Even worse, we don't even care.
 
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OG Goat Holder

Heisman
Sep 30, 2022
13,813
12,639
113
I agree we should have just kept the M-State logo. But we should have never changed from interlocking MSU to M-State back in 2004 either. Main thing is be freaking consistent over the very long term. I actually prefer the M-State slightly, but the fanbase as a whole prefers interlocking MSU. The M-State ship has sailed and we're back to the old logo. It's time to stop this nonsense and leave it alone for the next 50 years. And then leave it alone some more.
I don't care about the helmet. I just want to school logo to stay this: https://www.brand.msstate.edu/identity/index.php

The idiots have that in their crosshairs. Hopefully giving them the helmets will pacify them, but it won't. They already have shltty &tate all over our websites.
 
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swagdog

Redshirt
Jun 29, 2023
15
8
3
We have no clue how to brand or market our product. Other than Byrne and Strickland, we never have. Even worse, we don't even care.
Oh, I have more firsthand stories about this that I cannot tell to a public audience. But it's dire over there.

But would argue Strickland lacked any clue or planning, guy just threw stuff at the wall. Nothing about it was strategic. He was running and gunning and at that volume, some things turned out ok (we forget the many that didn't), but that philosophy kind of fizzled out when Cohen and Rhett Hobart tried to replicate it without him. I believe it always would have, which is why Strickland left and ran back all the same plays and it kind of died out at Florida.

Creatives cannot effectively run an athletic department, and we rely too heavily on creative being the product. This rollout proves why... Wayne Madkin can't be the halo end-product, it has to be part of a bigger push. Imo, a full Adidas merch roll-out would have been it. And you then would have a case study to show Adidas/future merch partner about our enthusiasm. And also, you'd actually have people wearing the right logo to football games, which is a huge problem we have.
 

patdog

Heisman
May 28, 2007
59,731
30,450
113
Oh, I have more firsthand stories about this that I cannot tell to a public audience. But it's dire over there.

But would argue Strickland lacked any clue or planning, guy just threw stuff at the wall. Nothing about it was strategic. He was running and gunning and at that volume, some things turned out ok (we forget the many that didn't), but that philosophy kind of fizzled out when Cohen and Rhett Hobart tried to replicate it without him. I believe it always would have, which is why Strickland left and ran back all the same plays and it kind of died out at Florida.

Creatives cannot effectively run an athletic department, and we rely too heavily on creative being the product. This rollout proves why... Wayne Madkin can't be the halo end-product, it has to be part of a bigger push. Imo, a full Adidas merch roll-out would have been it. And you then would have a case study to show Adidas/future merch partner about our enthusiasm. And also, you'd actually have people wearing the right logo to football games, which is a huge problem we have.
One good thing from all this. A t-shirt I've had since the 1990s (and is apparently the best tshirt ever made since it still looks new after 30 years of being worn) with the interlocking MSU logo is now current again. I won't even have to buy any new MSU gear.
 

MSUDC11-2.0

Heisman
Sep 29, 2022
10,371
16,205
113
I don't think you realize that it actually does have the longevity you say it doesn't. Yeah, the banner from 1996 to 2008 was awful. But at that point, it was 12 years old, then Byrne and Co spent a lot of money modernizing it. They could have scraped it, but they didn't, they knew better. They made it the official university logo. And it should stay that way, because it's recognized.

Interlocking and &tate are not recognized anywhere, which is why we need to keep the Banner M-State as the main logo. However, they are fine for the helmet, a jersey here or there, and merch.

The tweaks I’m talking about are post 2008. And mostly related to how we wore them on football helmets. We couldn’t decide what we wanted to do. Until we ditched it altogether on football helmets when Selmon was hired.

It started out a white blob. Then we tried to add some borders/definition to it. Then we tried to outline it in supper, then maroon, then both. Then we tried a two tone helmet decal. Then we inverted the shades after a couple of years. It was essentially 15 years of us putting the same logo on our helmet 40 different ways.
 

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OG Goat Holder

Heisman
Sep 30, 2022
13,813
12,639
113
The tweaks I’m talking about are post 2008. And mostly related to how we wore them on football helmets. We couldn’t decide what we wanted to do. Until we ditched it altogether on football helmets when Selmon was hired.

It started out a white blob. Then we tried to add some borders/definition to it. Then we tried to outline it in supper, then maroon, then both. Then we tried a two tone helmet decal. Then we inverted the shades after a couple of years. It was essentially 15 years of us putting the same logo on our helmet 40 different ways.
Eh, that doesn't bother me, but again, I don't care what's on the helmet. I actually liked the white and maroon bulldog from 2012 and 2013.
 

7Dust

Heisman
Sep 1, 2023
13,896
47,141
113
Yes the interlocking is the official logo of the football program moving forward....that came direct from Selmon about two months ago.I don't know what will happen to the other logos but interlocking is the football program main brand logo now.
 
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mcdawg22

Heisman
Sep 18, 2004
13,511
11,707
113
Yes the interlocking is the official logo of the football program moving forward....that came direct from Selmon about two months ago.I don't know what will happen to the other logos but interlocking is the football program main brand logo now.
Da Fuq you doing over here?
 
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patdog

Heisman
May 28, 2007
59,731
30,450
113
Yes the interlocking is the official logo of the football program moving forward....that came direct from Selmon about two months ago.I don't know what will happen to the other logos but interlocking is the football program main brand logo now.
I hope all other logos for the helmet will be retired. Permanently.
 
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Son_of_34

Junior
Sep 30, 2012
676
371
63
can someone please explain the hard on people get for this logo? I recall the former little beat bastard Robbie saying "it's the legacy of Mississippi state football" or some **** like that bit what exactly is that? To be wildly mediocre and get lucky in a tie break? Jesus we got done of the dumbest fans with the main one leading State 1878
 

Maroon13

All-Conference
Sep 29, 2022
4,000
4,135
113
can someone please explain the hard on people get for this logo? I recall the former little beat bastard Robbie saying "it's the legacy of Mississippi state football" or some **** like that bit what exactly is that? To be wildly mediocre and get lucky in a tie break? Jesus we got done of the dumbest fans with the main one leading State 1878
Meeting State fans in town, games, wherever, I never had anyone comment or start a conversation about the logos. I think most people were fine with what the university put out. This is over a span of 40 years.

I believe all the online noise is attributable to Hadad, Faulk and Steve. They like the 96 msu. So their lemmings follow suit and repeat online.
 
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Maroon13

All-Conference
Sep 29, 2022
4,000
4,135
113
I'll say this... because I'm bored this morning. I can only remember twice State made any kind of marketing logo, apparel push.

First in 1996, with the 96 Nike msu logo (interlocking msu). It came out summer of 96 and stores across the south had merch and the logo ready available. That was done by Larry Templeton by the way.

With that said, the interlocking logo only appeared on the football uniform from 96-03. Never used for any other sport. The logo was at football midfield for one season, 1996. In 1996, MState 1.0 appear on the basketball uniform and floor. In 1997 MState 1.0 was the primary logo of the university as the tv graphic, football midfield logo and every sport uniform but football and baseball.

second, in 2009 Greg Byrne made a push for a university brand. MSTATE 2.0 was introduced by adidas along with other minor logos and the interlocking msu was retired (dormant since 2003). MState 2.0 appeared on the football uniform and the school put on a fashion show of the new uniforms prior to the 2009 season. Adidas released all kinds of merch with MState 2.0
 
Last edited:

OG Goat Holder

Heisman
Sep 30, 2022
13,813
12,639
113
Meeting State fans in town, games, wherever, I never had anyone comment or start a conversation about the logos. I think most people were fine with what the university put out. This is over a span of 40 years.

I believe all the online noise is attributable to Hadad, Faulk and Steve. They like the 96 msu. So their lemmings follow suit and repeat online.
When you have weak leadership, the morons fill the void.

It really just makes you want to give it all up.
 

8dog

All-American
Feb 23, 2008
14,856
7,048
113
I'll say this... because I'm bored this morning. I can only remember twice State made any kind of marketing logo, apparel push.

First in 1996, with the 96 Nike msu logo (interlocking msu). It came out summer of 96 and stores across the south had merch and the logo ready available. That was done by Larry Templeton by the way.

With that said, the interlocking logo only appeared on the football uniform from 96-03. Never used for any other sport. The logo was at football midfield for one season, 1996. In 1996, MState 1.0 appear on the basketball uniform and floor. In 1997 MState 1.0 was the primary logo of the university as the tv graphic, football midfield logo and every sport uniform but football and baseball.

second, in 2009 Greg Byrne made a push for a university brand. MSTATE 2.0 was introduced by adidas along with other minor logos and the interlocking msu was retired (dormant since 2003). MState 2.0 appeared on the football uniform and the school put on a fashion show of the new uniforms prior to the 2009 season. Adidas released all kinds of merch with MState 2.0
But the interlocking always made more sense bc the logos that preceded it were a cascading MS or MSU. It’s the best logo and even some national writers think it’s cool. And I’ve never understood why any athletic program would want its brand to include a ribbon of any sort
 
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dawgstudent

Heisman
Apr 15, 2003
40,203
21,157
113
But the interlocking always made more sense bc the logos that preceded it were a cascading MS or MSU. It’s the best logo and even some national writers think it’s cool. And I’ve never understood why any athletic program would want its brand to include a ribbon of any sort
You mean you didn't like this?

1787749075491.png
 

SoJxnVol

Sophomore
Nov 30, 2025
247
182
43
I agree we should have just kept the M-State logo. But we should have never changed from interlocking MSU to M-State back in 2004 either. Main thing is be freaking consistent over the very long term. I actually prefer the M-State slightly, but the fanbase as a whole prefers interlocking MSU. The M-State ship has sailed and we're back to the old logo. It's time to stop this nonsense and leave it alone for the next 50 years. And then leave it alone some more.
Again, a good example of something changing back to the original. If change was good, why are we seeing so much going back to the OG? Ooohh… I know!!! It doesn’t work!
 
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