UK will have jersey patches

Jun 11, 2012
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We first saw Ohio State sign a mega-deal with JPMorgan Chase Bank; now the question is coming to new UK Athletic Director J Batt about when the Cats will be adding a patch to their uniforms.

“We’re gonna be really intentional about doing it, but it’s gotta be the right fit,” said Batt during an interview with ESPN Radio in Lexington.
 
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Johnnie Africa

All-Conference
Feb 27, 2003
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I mean ya, obviously. Note Dame is getting 18 million a year and OSU 17 million, you can’t turn down that kind of money and still be competitive. Wondering if the schools will sign short term deals though and not get locked in as the price keeps changing. I think if UK can get at least 10-12 million they would be happy. That’s a higher chunk of change and will further separate the big schools from the small.
 

ftp000

All-American
Mar 26, 2009
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I mean ya, obviously. Note Dame is getting 18 million a year and OSU 17 million, you can’t turn down that kind of money and still be competitive. Wondering if the schools will sign short term deals though and not get locked in as the price keeps changing. I think if UK can get at least 10-12 million they would be happy. That’s a higher chunk of change and will further separate the big schools from the small.
If those teams are getting 17-18 mil...we get 25!
 

Cats4321

All-Conference
Nov 18, 2025
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Money is how you win now. Don't care if our guys look like Nascar drivers...as long as we win! In basketball particularly, Kentucky's brand is our biggest strength. Companies would probably rather advertise with us than just about any other team in terms of visibility.
 
Jul 24, 2026
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There are A LOT of folks who care about this patch-on-jersey issue. You must be young. If you think being a basketball fan means you're okay with this, then you do not represent the BBN that I know.
Again your saying you would genuinely stop watching the sport of basketball over a patch on the jersey?
 
Jul 6, 2025
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Ya this sucks but it beats milking the fans for endless money. I don't want to give one penny to the sorry state of college athletics.

So patch, brand, and sell every naming right there is. There must be a line somewhere for this absurdity that this will hopefully accelerate. Then again, we are well over what I thought was the line.
 

JimboBBN

Heisman
Jan 26, 2016
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Has to happen to stay competitive. I highly doubt anyone in BBN will care if we are able to land elite players with the access funds.
 

DudahUK

Heisman
Jul 23, 2020
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This has been known for awhile. Why wouldn’t you do it if it’s allowed? I honestly hate the idea but money is the name of the game nowadays.
 
Oct 13, 2025
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A patch on a jersey or a stadium named something has never once caused me to patronize a product/business. If Central Bank put Central Bank patches on UK jerseys, I'm not suddenly going to go be a Central Bank customer. If Kroger stopped sponsoring Kroger field, if the field was no longer named "Kroger Field," I highly doubt people would stop going to Kroger. That's what I don't get about these big sponsorship deals, does the sponsorship really have a direct impact on revenue for the businesses at all?
 

Im The Village Idiot

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Sep 7, 2025
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A patch on a jersey or a stadium named something has never once caused me to patronize a product/business. If Kroger stopped sponsoring Kroger field, if the field was no longer named "Kroger Field," I highly doubt people would stop going to Kroger. That's what I don't get about these big sponsorship deals, does the sponsorship really have a direct impact on revenue for the businesses at all?
I eat Old Purnell’s Country Sausage coz it’s made right. “It’s gooooooood” and also because, as a child, I associated it with Kentucky basketball. These businesses aren’t just throwing money away. They know what they’re getting when it comes to marketing these types of things.
 

Goingfor9

All-Conference
Jan 27, 2003
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Whoever it is whichever company, it is better be a big one to put a lot of money to NIL. Local Mom and Pop is worthless.. in the comments after the article. I’m loser says Louisville slugger.. I don’t think any of us want Louisville on our jersey. Be nice if we had a supporter or alumni their own or sit on the board of a big nationwide company.
 
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Oct 13, 2025
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I eat Old Purnell’s Country Sausage coz it’s made right. “It’s gooooooood” and also because, as a child, I associated it with Kentucky basketball. These businesses aren’t just throwing money away. They know what they’re getting when it comes to marketing these types of things.
I might buy a product because of a good commercial, but not because that commercial was specifically on during a sporting event. Aside from that, I'm more talking about sponsorships and naming rights, not commercials. I will note one caveat...sponsorships sometimes buy commercial time during that team's events. However, names on a field, signs in a park, decals on a car, or broadcast statements like, "this broadcast was made possible by [insert company]" have never convinced me to be a customer of whatever business.
 

Im The Village Idiot

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Sep 7, 2025
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I might buy a product because of a good commercial, but not because that commercial was specifically on during a sporting event. Aside from that, I'm more talking about sponsorships and naming rights, not commercials. I will note one caveat...sponsorships sometimes buys commercial time during that team's events. However, names on a field, signs in a park, decals on a car, or broadcast statements like, "this broadcast was made possible by [insert company]" have never convinced me to be a customer of whatever business.
I completely get what you’re saying. And I don’t feel compelled to buy-in for that type of product placement either. But it works or they wouldn’t spend big money on it.
 

NociHTTP

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Mar 8, 2023
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Has to happen to stay competitive. I highly doubt anyone in BBN will care if we are able to land elite players with the access funds.
Doing what's necessary to compete, isn't the problem. It's the problems that led to this.
 

DudahUK

Heisman
Jul 23, 2020
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Whoever it is whichever company, it is better be a big one to put a lot of money to NIL. Local Mom and Pop is worthless.. in the comments after the article. I’m loser says Louisville slugger.. I don’t think any of us want Louisville on our jersey. Be nice if we had a supporter or alumni their own or sit on the board of a big nationwide company.
Matt jones said and I agree with, a jersey patch is probably the most expensive thing you could buy for a company regarding UK advertising. I don’t call commonwealth stadium Kroger field and I never will. However, those patches will be seen at every single game from here on out. Point being, it won’t be a mom and pop store, it will be a huge company. I still want Big *** Fans but I think they might have went out of business. lol. And I believe they are allowing multiple patches as well, gotta make sure we get the bang for the buck. Thank God Mitch isn’t involved anymore. I could see him paying them to put a patch on our jersey. lol.
 

Old Blue Fart

All-Conference
Mar 23, 2014
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It would be hilarious if UL ended up with "Fans Only" patches on their jerseys.
As for as UK goes, as long as none of the patches they wear are political or woke in tone, I am good with it.
Just play ball and win.
 

ftp000

All-American
Mar 26, 2009
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Please tell me this was sarcasm.
Okay, I know where you're coming from. But consider things from an advertising standpoint. Leaving off playoffs and The Ncaa tournament, The 2 football teams play 12 games a season. The Cats play 32. Blue Blood Kentucky is one of the most nationally televised teams in basketball. If I'm buying add space on a uniform, I want the Dale Earnhardt of basketball.
 
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