It's definitely a different world with NIL. But I will say Mich St's best years usually are when Michigan is down for an extended period. And even when they're good, they're not top-5 in the country good. It was eye opening the year they narrowly beat us in the B10 champ game. We proceeded to get smoked in the Rose Bowl. MSU proceeded to get smoked in the CFP.
The B10 is too top-heavy for MSU to crack the top, say, 4 or so. We already know what Fitzgerald is: a very competent guy who sometimes appears to overachieve, but he's not a freak like Cignetti