Adidas helps it partners with direct NIL

mhs1964

Senior
Feb 8, 2018
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Just saw that Adidas signed an NIL contract with the Cards new quarterback. It is reported as six figures which technically could be one dollar less than a million. They have similarly contracted with Ohio State and LSU. I’ll never understand why many reflexively reject any brand other than Nike.
 
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AustinTXCat

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Jan 7, 2003
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Let me simply say this about Adidas: For years and years, I swore by New Balance.

Unfortunately, I also suffer from Peripheral Neuropathy. Painful as heck. Adidas Galaxy 7 are the only shoes in which I can hike several miles without experiencing foot and leg cramps. Now I swear by Adidas. Lifesavers for me. Not endorsing, just saying. $45 on sale direct from Adidas.
 
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mhs1964

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Feb 8, 2018
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Before anyone bemoans being a Nike school on this one claim, they should see the financial offerings of both entities. Making decisions on one financial factor out of many is not smart.
You are correct but Ohio State and LSU are not mid level schools. LSU just recently switched and I would bet it benefitted them more than other offers. this type of NIL will never be outlawed, even if Congress acts.
 

Beatle Bum

Heisman
Sep 1, 2002
42,838
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In North America, Nike still dominates the market. Adidas reportedly has a 10 year deal with Louisville. I suspect most of these contract are for about 10 years. People complaining about a 10 year deal seem to be ignorant about these deals. A Google search states LSU still has a long term deal with Nike and that individual LSU athletes have deals with Addidas.
 

mhs1964

Senior
Feb 8, 2018
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In North America, Nike still dominates the market. Adidas reportedly has a 10 year deal with Louisville. I suspect most of these contract are for about 10 years. People complaining about a 10 year deal seem to be ignorant about these deals. A Google search states LSU still has a long term deal with Nike and that individual LSU athletes have deals with Addidas.
I read a few months ago that they had switched to Adidas and shortly thereafter, eleven football players had signed NIL contracts. I cannot remember where that was
 

mhs1964

Senior
Feb 8, 2018
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In North America, Nike still dominates the market. Adidas reportedly has a 10 year deal with Louisville. I suspect most of these contract are for about 10 years. People complaining about a 10 year deal seem to be ignorant about these deals. A Google search states LSU still has a long term deal with Nike and that individual LSU athletes have deals with Addidas.
I stand corrected. It was Tennessee which switched and signed a bunch of their athletes to NIL agreements. I searched and found article where I read this was USA Today. It is written in the contracts with the school.
 

NociHTTP

Heisman
Mar 8, 2023
12,886
20,165
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Let me simply say this about Adidas: For years and years, I swore by New Balance.

Unfortunately, I also suffer from Peripheral Neuropathy. Painful as heck. Adidas Galaxy 7 are the only shoes in which I can hike several miles without experiencing foot and leg cramps. Now I swear by Adidas. Lifesavers for me. Not endorsing, just saying. $45 on sale direct from Adidas.
At least you can point at your feet and say "A did das" :D
 

*Fox2Monk*

Heisman
Jun 10, 2009
46,862
85,629
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Let me simply say this about Adidas: For years and years, I swore by New Balance.

Unfortunately, I also suffer from Peripheral Neuropathy. Painful as heck. Adidas Galaxy 7 are the only shoes in which I can hike several miles without experiencing foot and leg cramps. Now I swear by Adidas. Lifesavers for me. Not endorsing, just saying. $45 on sale direct from Adidas.
I’ll have to check them out. I have a terrible back and leg/foot pain related to it.
 
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*Fox2Monk*

Heisman
Jun 10, 2009
46,862
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UK should have switched to Adidas long ago. Nike has been treating us like the red-headed step child for years. They haven't helped. The Stokes-to-Kansas stuff was embarrassing not only for Kentucky, but also for Nike.
Maybe Nike will rethink their strategy. It’s ridiculous they couldn’t get us over the hump in that recruitment.
 
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*Fox2Monk*

Heisman
Jun 10, 2009
46,862
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What money was used for Milan?
Dunno, I know they were going to pay Stokes, but I have no clue if that translated to Milan or not. I’d assume the private funds raised for Stokes were either allocated toward Milan or his NIL deal was strong enough to him to sign.

I was mainly referring to a new strategy if Adidas is writing direct checks for athletes that is part of their contract with the school.
I would think Nike will start doing the same for their flagship universities in order to keep their grassroots players in the Nike line as much as they can.
 
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Ukdaddy98

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Jan 15, 2026
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UK should have switched to Adidas long ago. Nike has been treating us like the red-headed step child for years. They haven't helped. The Stokes-to-Kansas stuff was embarrassing not only for Kentucky, but also for Nike.
Although I’m not broken hearted about losing out on Stokes, this is still truth.

Nike has done zero to help UK.

Been that way quite a while now.
 

CRZ4UK

Heisman
Jun 6, 2008
5,112
10,233
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UK should have switched to Adidas long ago. Nike has been treating us like the red-headed step child for years. They haven't helped. The Stokes-to-Kansas stuff was embarrassing not only for Kentucky, but also for Nike.
Barnhart never cared if Nike would help Win. Barnhart never really cared about winning. Sign long term 10-15 year contracts. Take your big signings bonus. Done. Same with JMI, Stoops, Calipari, Nike. His contracts were so bad, they need corruption to explain them.
 
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Beatle Bum

Heisman
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“Ohio State does not have an athletic apparel or uniform contract with Adidas. Instead, the university has a landmark 15-year, $252 million sponsorship contract with Nike that runs through July 2033.”
 
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Anon846738

Redshirt
Jul 1, 2026
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Barnhart took the path of least resistance to the detriment of major UK sports. Two lifetime contracts, JMI….seems as if he needed to make deals that kept him from acting (on anything) for as many years as possible.
 

mhs1964

Senior
Feb 8, 2018
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What money was used for Milan?
I don’t know but if even a portion was from Nike I think it would have been announced as a Nike NIL deal. What I read in that article stated that Adidas guaranteed NIL deals with athletes in a variety of programs which obviously included women sports. While Adidas can’t promise. Money for athlete to attend I’m sure the athletic departments know how much they have to work with and can factor it in their offerings. It’s an idiotic system rife with crooked parties on all sides.
 

CB3UK

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I can't think of one college football uniform that hasn't benefited in appearance over the years going from Adidas to Nike.
 
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Well, we don’t really have a choice now, considering that we just recently signed a new 10 year contract extension with Nike.

Whether you like it or not, UK and Nike will remain wedded for a long time to come.
What was up with Mitch and contracts he doesn't just sign stupid contracts he signed some stupid lengthy ones... I mean lifetime Cal, Stoops contract until 2031, JMI is for 20 years , and now hearing the Nike's contract is 10 years. I'm just so glad that ******* is gone! The new AD is hamstrung with all these contracts minus Cal's contract then Mitch's nice little 3.2 million parting gift Eli and himself cooked up! They also got to pay Michigan State for poaching our new AD as well 3.95 million.