The most watched soccer match in United States history didn't involve the US team. The England-Mexico game on Sunday, which kicked off at 10pm Eastern, 9pm Central, got 22 million viewers on FOX and 23 million on Telemundo, for about 45 million total. That's almost as many viewers as the AFC and NFC Championship games last year, which drew an average of 47 million. The USA-Belgium match drew about 42 million viewers combined on FOX (30 million) and Telemundo (12 million). It will be interesting to see if these ratings translate to increased ratings for MLS and Premier League this fall. I know the World Cup is a different beast, much like the Super Bowl, where casuals tune in just for the spectacle, but these tv numbers are enormous. You have to think that some of the new soccer watchers will continue to watch the sport and it will hopefully continue to grow in America.