RedBird will provide the Big 12 with a $12.5 million capital infusion and help create more commercial revenue for the conference. The league's 16 schools also will have access to up to $30 million each, a line of credit that would have to be paid back with a double-digit interest rate over time.
The partnership is designed to grow revenue for the league at a time when some schools are strapped for cash and vying to better position themselves for the next iteration of the ever-changing landscape of college sports.
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The partnership is designed to grow revenue for the league at a time when some schools are strapped for cash and vying to better position themselves for the next iteration of the ever-changing landscape of college sports.
The full story:
Big 12 aims to grow league-wide revenue with private capital deal
The Big 12 is the first conference in major college sports to strike a league-wide, private capital deal.