There is now a tangible disadvantage to JMI

theBlues

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Put me on ignore. UK hating frauds like you liars provide no value to me. I feel no need to fit in with a group that’s proud to be ignorant, spends every moment trashing UK, and now you’re overhyping Duke. Enjoy ignoring, I will not be participating in your ignorance.
Please explain how I'm a fraud with regard to the JMI subject...since I have made no comment on the subject. No, on second thought, don't bother explaining; I just granted your request and put you on ignore.
 
Apr 23, 2025
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So the Duke deal with Amazon with an unreported amount of money is now worth $40 million? Anything to prop up Duke and **** on UK. Y’all need to stop complaining when the spend a week promoting Duke on ESPN, and dedicate and entire day to the Duke UNC game. Y’all seem to love them as much as ESPN.
First of all, don’t EVER insinuate that I would wish anything positive for Duke and even more importantly, that I would **** on UK. Like most people on this forum I feel absolutely sick to my stomach and it physically hurts when the cats lose…and the only feeling that comes close is when Duke wins.

If it isn’t super clear, I’m pointing out facts about the JMI deal…that is very different. From Pete Thamel

“striking an independent deal with Amazon should be what every program strives to have on their books. It's taking the traditional broadcast "middle man" out of the equation.”

This is my only point. We have a middle man and that is a detriment

Second, from Yahoo Sports:
“The games Duke will have on Prime could pay a lot more. First, there’s the contract itself. The traditional gate (meaning ticket sales) for a game with teams like UConn, Gonzaga, or Michigan, would be in the hundreds of thousands. Once you toss in the broadcast, NIL, and retail revenue, it could be extremely lucrative. Estimates of $40 million for the three-year contract aren’t unreasonable”

You are right, we don’t know the exact value. It may not be $40 million. But I do my due diligence before I run my mouth
 
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Apr 23, 2025
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They still believe JMI owns UK’s broadcast rights and not ABC/ESPN. Special group we have.
Nope, I don’t think that. just like Duke, ESPN/ABC own the rights to the SEC and home games. If UK schedules a game with IU on a neutral court, those broadcasts are NOT owned by ESPN. They could be sold to someone else (like Amazon). But to do that, they need to work with JMI.

we may be a special group but you’re special all by yourself
 

CameronCat22

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Apr 12, 2026
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First of all, don’t EVER insinuate that I would wish anything positive for Duke and even more importantly, that I would **** on UK. Like most people on this forum I feel absolutely sick to my stomach and it physically hurts when the cats lose…and the only feeling that comes close is when Duke wins.

If it isn’t super clear, I’m pointing out facts about the JMI deal…that is very different. From Pete Thamel

“striking an independent deal with Amazon should be what every program strives to have on their books. It's taking the traditional broadcast "middle man" out of the equation.”

This is my only point. We have a middle man and that is a detriment

Second, from Yahoo Sports:
“The games Duke will have on Prime could pay a lot more. First, there’s the contract itself. The traditional gate (meaning ticket sales) for a game with teams like UConn, Gonzaga, or Michigan, would be in the hundreds of thousands. Once you toss in the broadcast, NIL, and retail revenue, it could be extremely lucrative. Estimates of $40 million for the three-year contract aren’t unreasonable”

You are right, we don’t know the exact value. It may not be $40 million. But I do my due diligence before I run my mouth
Your point is BS and you know it. JMI doesn’t have a thing to with our broadcast rights, ESPN/ABC do. That’s the middle man and if you want to get rid of them, leave the SEC and go independent like Notre Dame because your grant of rights is what you give up for the conference. ABC/ESPN also own Dukes broadcast rights and gave them an exemption to to do those 3 neutral court games in exchange for Duke giving them 3 extra neutral court games. They will lose 3 home games and home game revenue in exchange for this game.

It’s weird that y’all celebrate the Duke Amazon deal but a post wasn’t even made for the UK Fanatics deal.
 
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ala_kat2

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Jan 4, 2003
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Im assuming theres some Duke grads high up in Amazon? This is the problem, too many schools in big markets will inevitably be able to spend more money, if their fans and constituents want to. A $30 mil roster is a drop in the bucket for the top50 highest paid Duke alumni (or Michigan, or Texas).
Have we become the Cincinnati Reds compared to the NY Yankees?
 
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CameronCat22

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Apr 12, 2026
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Nope, I don’t think that. just like Duke, ESPN/ABC own the rights to the SEC and home games. If UK schedules a game with IU on a neutral court, those broadcasts are NOT owned by ESPN. They could be sold to someone else (like Amazon). But to do that, they need to work with JMI.

we may be a special group but you’re special all by yourself
You have a clueless group who run around and repeat each others lies. Duke had to get permission from ESPN and give the 3 extra neutral court games for the Amazon package. Now tell me more about the 20 year JMI deal and how Duke is getting $40 million from Amazon. The truth doesn’t matter to your group.
 

*Fox2Monk*

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46,039
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That’s a Jacob Polacheck Jack Pilgrim article and another example of Kentucky fans and KSR desperately wanting to attack the program. Athethes at UK aren’t forced to sign their NIL rights away. Read the Kentucky state NIL law, that is literally prohibited. Are you really a UK fan?
Are you really a JMI plant? The only accounts I have ever seen defending this mess are new ones with 50 posts or less. Very odd… we have went to **** since that deal was signed and Pope was hired. I have eyes and players who have said that the deal sucks. I will trust the elite players who won’t sign it vs. some rando like you telling me everything is fine!
 

*Fox2Monk*

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This is from UK Athletics

“This agreement, which covers multimedia rights, sponsorships, and stadium development, now centralizes Name, Image, and Likeness (NIL) negotiations for student-athletes”

This is the part Amazon would have no part of. They would want full creative control and would absolutely not work with a third party. They would only buy (or contract) the specific multimedia rights outright for the designated period of time.

I’m just sayin…there have been a lot of questions about the actual effects of the deal. I repeat that I don’t think the deal contributed to recruiting misses, but this is at least one way the deal could affect UK.
It has absolutely led to recruiting misses. Collins being the most notable example.
 
Apr 23, 2025
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You have a clueless group who run around and repeat each others lies. Duke had to get permission from ESPN and give the 3 extra neutral court games for the Amazon package. Now tell me more about the 20 year JMI deal and how Duke is getting $40 million from Amazon. The truth doesn’t matter to your group.
Besides sending you quotes, and conceding that it’s impossible to know the true value at the moment, signing a 20 year deal that significantly affects two things that are changing as fast as anything (NCAA rules and Multimedia Technology) is a horrible decision.

Can you tell me what the NCAA landscape or multimedia technology will look like in 20 years? No? How about 5 years? Nope

The deal valued assets which are absolutely impossible to estimate the value of for 20 years!!

im not celebrating Duke for the millionth time. I’m saying it’s a bad deal and now there is evidence.
 

*Fox2Monk*

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I know it comes across as conspiracy theory thinking BUT I have to admit this makes me wonder if Barnhart got (or is still getting) some kind of kickback from locking UK into an absolutely absurd 20 YRSR contract! Nobody negotiates an INITIAL contract with this much importance for a term of two decades!
I’m sure Rachel Baker didn’t have anything to do with this ridiculous deal, no way she would get a position like this to get Mitch to sign a large deal for two decades without paying him and his cronies off very well. People who can’t see this have never seen how these things operate I guess. There is only a million examples in every large company of executives lining their pockets at the expense of everything else.
 

*Fox2Monk*

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Your point is BS and you know it. JMI doesn’t have a thing to with our broadcast rights, ESPN/ABC do. That’s the middle man and if you want to get rid of them, leave the SEC and go independent like Notre Dame because your grant of rights is what you give up for the conference. ABC/ESPN also own Dukes broadcast rights and gave them an exemption to to do those 3 neutral court games in exchange for Duke giving them 3 extra neutral court games. They will lose 3 home games and home game revenue in exchange for this game.

It’s weird that y’all celebrate the Duke Amazon deal but a post wasn’t even made for the UK Fanatics deal.
Yes because they are smart, they traded 6,000 ticket sales and maybe a small portion of TV revenue from the ACC deal for 3 games for a potential 40 million dollar deal. Sounds like good business for me.
 
Apr 23, 2025
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You have a clueless group who run around and repeat each others lies. Duke had to get permission from ESPN and give the 3 extra neutral court games for the Amazon package. Now tell me more about the 20 year JMI deal and how Duke is getting $40 million from Amazon. The truth doesn’t matter to your group.
And yes, they had to collaborate with ESPN, as would UK. I’m assuming ESPN would be open to the same deal for UK. BUT, Amazon would absolutely need to work with JMI for any use of the logo, names of players, the name of the university etc. Amazon would not waste their time doing that. Do you understand?
 
Apr 23, 2025
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You have a clueless group who run around and repeat each others lies. Duke had to get permission from ESPN and give the 3 extra neutral court games for the Amazon package. Now tell me more about the 20 year JMI deal and how Duke is getting $40 million from Amazon. The truth doesn’t matter to your group.
Serious question…I’ve stated pretty clearly why I think it’s a bad deal. Why do you think it’s a good deal? Instead of just calling me stupid and a Duke lover, I’d really like to know what you think
 

SpamFilter

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You guys are all missing the point, the problem with JMI is not UK's media rights, it's the players'.
Like Matt Jones said, part of this deal involves Amazon directly paying the Duke players to promote these games, as well as other Amazon services, and gets paid endorsement fees that is NIL outside of the school's $20 million allotment. Which means there really is no limit to how much Amazon can pay them, if Duke say chooses to lower their fee, in favor of Amazon transferred some of that into direct payment to players. The NCAA can't say anything because Amazon is so huge, and their services are global. No amount of payment from Amazon to a player, can be red-flagged by the NCAA for not being a legitimate marketing deal.

And this is where JMI comes in, because their deal with UK requires all players to sign over their NIL rights to them. So Amazon can't pay these players directly, they would have to negotiate with JMI, and JMI is not required to share those payments with the players, because their deal is that after they pay the players the agreed amount at the beginning of the season, that is all the players are entitled to. JMI can go out and make extra money on those rights. Because they are putting the guaranteed money up front, they can turn a profit on securing additional marketing deals with the player's rights. Any big time player who is capable of getting their own deals will never sign a JMI contract. Only players who aren't well known enough to get those types of deals will. Which is why UK can't get any stars or top recruits, they only get complementary type players.
 

LineSkiCat14

Heisman
Aug 5, 2015
39,120
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Have we become the Cincinnati Reds compared to the NY Yankees?

Its been my biggest concern for Kentucky in the NIL era. I don't worry about fan support and the fact that Kentucky will always be willing to spend money on its basketball program.. but I think there's a ceiling on that amount.. Dukes clearly willing to buy a title for upwards of $30mil/year. I dont know if Kentucky can sustain that. And truthfully I dont blame them if they didnt want to spend that type of money.

We have to just hope that its only gonna be teams like Duke and Uconn who are willing to spend on their basketball team.. but if at any point a good 10 or 20 schools ever wanted to move past us on the "salary cap", they could very easily.
 
May 30, 2008
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Something like the Amazon/Duke deal would never happen while the JMI relationship exists.

While I don’t think its the reason for the recruiting whiffs, if Amazon came to UK with a similar offer, they would have to work within the constraints of the JMI contract and give JMI a percentage. Amazon would never do that in a million years.

So now there is an example of other schools creating revenue sources that would be boxed out by JMI. Thanks MB
Look for the other ACC schools to Sue.
 

ZaytovenCat

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That’s a Jacob Polacheck Jack Pilgrim article and another example of Kentucky fans and KSR desperately wanting to attack the program. Athethes at UK aren’t forced to sign their NIL rights away. Read the Kentucky state NIL law, that is literally prohibited. Are you really a UK fan?
Dude Collins put out a tweet that all but said JMI was the issue of why he didn’t come here. When he signed his deal with crocs he said he ‘signed with crocs because HE wanted to. If you ever see him sign with someone it’ll be because he wanted to and not because someone else had him do it.’
 

sk73

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How UK could sign a 20-year contract with JMI is astounding, why not do a three year to see how things go initially.
Refresh my memory but hasn't the UK/JMI partnership been in place for like 12 or so years? I am probably wrong on that.
 
Apr 23, 2025
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You guys are all missing the point, the problem with JMI is not UK's media rights, it's the players'.
Like Matt Jones said, part of this deal involves Amazon directly paying the Duke players to promote these games, as well as other Amazon services, and gets paid endorsement fees that is NIL outside of the school's $20 million allotment. Which means there really is no limit to how much Amazon can pay them, if Duke say chooses to lower their fee, in favor of Amazon transferred some of that into direct payment to players. The NCAA can't say anything because Amazon is so huge, and their services are global. No amount of payment from Amazon to a player, can be red-flagged by the NCAA for not being a legitimate marketing deal.

And this is where JMI comes in, because their deal with UK requires all players to sign over their NIL rights to them. So Amazon can't pay these players directly, they would have to negotiate with JMI, and JMI is not required to share those payments with the players, because their deal is that after they pay the players the agreed amount at the beginning of the season, that is all the players are entitled to. JMI can go out and make extra money on those rights. Because they are putting the guaranteed money up front, they can turn a profit on securing additional marketing deals with the player's rights. Any big time player who is capable of getting their own deals will never sign a JMI contract. Only players who aren't well known enough to get those types of deals will. Which is why UK can't get any stars or top recruits, they only get complementary type players.
Yes, you’re exactly right. I didn’t go into that much detail but all the plugs for Amazon, products sold on Amazon, etc is how it gets to the 40 million (potentially). That is a HUGE factor

Yahoo Sports: “Duke players will presumably pitch for Amazon, and perhaps for, say, Apple, Starlink, and other businesses – and they’ll be paid handsomely for doing it, too.”
 

fisherscatfan

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15 year deal, just like Alabama and several other programs. On que you all lie about everything UK while hyping up Duke.
Please explain why JMI gave UK the amount of money they did and how JMI is going to make that money back? This was not a loss leader for JMI.
 
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BigBluefoot

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I've been SCREAMING this since it was revealed. There's only one logical reason, Mitch and his cronies are getting kickbacks and lining their pockets.
Nobody signs a deal that important w/o knowing it's beneficial to your flagship program.
Especially if the AD has entered Kentucky into 1 one-sided contract after another, after another. There is something very fishy going on.
 
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theBlues

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Refresh my memory but hasn't the UK/JMI partnership been in place for like 12 or so years? I am probably wrong on that.
No, you're not wrong but something big changed in the last 12 years.
 
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catfanlou

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ESPN/ ABC own the broadcast rights for every home SEC game out of conference too. I apologize in advance for facts hurting people’s feelings.
You seem to know quite a bit about the JMI contract . What was the conflict of interest people have refereed to . Is that grounds to have the contract canceled ? Is it True one married couple were financially benefiting from both UK and JMI ? If true gives right attorney much ammunition to blow up K .
 
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CameronCat22

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Apr 12, 2026
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You guys are all missing the point, the problem with JMI is not UK's media rights, it's the players'.
Like Matt Jones said, part of this deal involves Amazon directly paying the Duke players to promote these games, as well as other Amazon services, and gets paid endorsement fees that is NIL outside of the school's $20 million allotment. Which means there really is no limit to how much Amazon can pay them, if Duke say chooses to lower their fee, in favor of Amazon transferred some of that into direct payment to players. The NCAA can't say anything because Amazon is so huge, and their services are global. No amount of payment from Amazon to a player, can be red-flagged by the NCAA for not being a legitimate marketing deal.

And this is where JMI comes in, because their deal with UK requires all players to sign over their NIL rights to them. So Amazon can't pay these players directly, they would have to negotiate with JMI, and JMI is not required to share those payments with the players, because their deal is that after they pay the players the agreed amount at the beginning of the season, that is all the players are entitled to. JMI can go out and make extra money on those rights. Because they are putting the guaranteed money up front, they can turn a profit on securing additional marketing deals with the player's rights. Any big time player who is capable of getting their own deals will never sign a JMI contract. Only players who aren't well known enough to get those types of deals will. Which is why UK can't get any stars or top recruits, they only get complementary type players.
No athletes are required to sign away their NIL rights at UK no matter what Jacob Polacheck tells you. Where did you get this false information from? Is there a link that shows where UK is violating the state NIL law and requiring athletes to sign away their NIL rights, or is UK violating the law behind the scenes? If the law is being broken we should get this out into the open because no school can force a player to use their in-house NIL in Kentucky or limit third party deals by law.
 

CameronCat22

Sophomore
Apr 12, 2026
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Please explain why JMI gave UK the amount of money they did and how JMI is going to make that money back? This was not a loss leader for JMI.
A loss leader for a media company would be something like like free trials which would have nothing to do a media rights deal with a school. Just squint your eyes and pretend we’re Duke, that way you will be able to celebrate lucrative contracts instead of acting like it’s a bad thing.
 

CameronCat22

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Apr 12, 2026
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Are you really a JMI plant? The only accounts I have ever seen defending this mess are new ones with 50 posts or less. Very odd… we have went to **** since that deal was signed and Pope was hired. I have eyes and players who have said that the deal sucks. I will trust the elite players who won’t sign it vs. some rando like you telling me everything is fine!
Yes, I am a JMI plant. UK and JMI really have a 20 year deal and not a 15 year deal no matter what the contract and every article on the subject say. JMI really owns UK’s TV rights and are keeping UK from signing a deal with Amazon. I have been watching most UK games on JMI TV instead of ESPN, ABC, and the SEC Network for years. UK/JMI really do actually violate the state NIL law and requires athletes to use JMI and sign over their NIL rights, but just the basketball players, or maybe the the football players too but they just don’t care because NIL doesn’t matter in the cash cow sport football. Multiple SEC coaches really did message Matt and tell him he should be a little worried about JMI and I shouldn’t have laughed and acted like that was absurd.

JMI sent me here to lie about all this stuff that is easily verified by a free thinker with common sense, access to google, who doesn’t get all their info from KSR and this message board. Now I need a new Job. Is Kroger hiring?

At least we all know it’s JMI and not Mark Pope so we can lay off him a little.
 
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preacherfan

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Oct 11, 2003
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Yes, I am a JMI plant. UK and JMI really have a 20 year deal and not a 15 year deal no matter what the contract and every article on the subject say. JMI really owns UK’s TV rights and are keeping UK from signing a deal with Amazon. I have been watching most UK games on JMI TV instead of ESPN, ABC, and the SEC Network for years. UK/JMI really do actually violate the state NIL law and requires athletes to use JMI and sign over their NIL rights, but just the basketball players, or maybe the the football players too but they just don’t care because NIL doesn’t matter in the cash cow sport football. Multiple SEC coaches really did message Matt and tell him he should be a little worried about JMI and I shouldn’t have laughed and acted like that was absurd.

JMI sent me here to lie about all this stuff that is easily verified by a free thinker with common sense, access to google, who doesn’t get all their info from KSR and this message board. Now I need a new Job. Is Kroger hiring?

At least we all know it’s JMI and not Mark Pope so we can lay off him a little.
You have avoided talking about the most important issue related to this discussion and that is the "restriction" that is in the JMI contract. That was enough of an issue that Collins brought it up and apparently some agents have also brought it up. I find it interesting that Pope supporters and Pope critics are coming together in this thread united in their understanding that the "restriction" is bad for our program.

Can you possibly defend the "restriction" in way that shows that it benefits the program? Or, are you unable to do that?
 

fisherscatfan

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A loss leader for a media company would be something like like free trials which would have nothing to do a media rights deal with a school. Just squint your eyes and pretend we’re Duke, that way you will be able to celebrate lucrative contracts instead of acting like it’s a bad thing.
Exactly. So JMI and UK reworked the deal and UK states they were provided cash flows. Now explain how JMI is making money on the deal because JMI isn’t in the business of giving money away without a ROI. What changed to benefit JMI? Or you just can continue to be a twatwaffle.
 
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Ky_Bred_Cat

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Seems to me that if MB and UK gave away a cut of revenue because they think a 3rd party can manage their business better, that's not acceptable. An athletic dept damn well should be able to manage...their athletic dept business. If this isn't what happened, then contracting with JMI for such a long term, especially in today's rapidly changing environment, suggests something even worse.
 

SpamFilter

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Feb 24, 2026
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No athletes are required to sign away their NIL rights at UK no matter what Jacob Polacheck tells you. Where did you get this false information from? Is there a link that shows where UK is violating the state NIL law and requiring athletes to sign away their NIL rights, or is UK violating the law behind the scenes? If the law is being broken we should get this out into the open because no school can force a player to use their in-house NIL in Kentucky or limit third party deals by law.
It’s not a violation of the law to sign away rights in exchange for monetary considerations, what are you talking about?
 

CameronCat22

Sophomore
Apr 12, 2026
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You have avoided talking about the most important issue related to this discussion and that is the "restriction" that is in the JMI contract. That was enough of an issue that Collins brought it up and apparently some agents have also brought it up. I find it interesting that Pope supporters and Pope critics are coming together in this thread united in their understanding that the "restriction" is bad for our program.

Can you possibly defend the "restriction" in way that shows that it benefits the program? Or, are you unable to do that?
I don’t know what the restriction is. Neither do you apparently, it’s something you all use to trash Uk and sell to the world UK has restrictions, restrictions that none of can explain
 

CameronCat22

Sophomore
Apr 12, 2026
134
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It’s not a violation of the law to sign away rights in exchange for monetary considerations, what are you talking about?
Oh OK, so you can require athletes at a school in Kentucky to sign away their NIL rights? UK requires athletes to sign away their NIL rights? Is that your take?
 

SpamFilter

Redshirt
Feb 24, 2026
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No, they require players to sign it as condition of receiving their NIL pay package, not as a condition of enrollment.
 

CameronCat22

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Apr 12, 2026
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Exactly. So JMI and UK reworked the deal and UK states they were provided cash flows. Now explain how JMI is making money on the deal because JMI isn’t in the business of giving money away without a ROI. What changed to benefit JMI? Or you just can continue to be a twatwaffle.
I haven’t seen their books but JMI makes money from multimedia rights as they’re a multimedia marketing company. So sponsorships, advertising, stadium naming rights, you know the stuff that multimedia marketing companies do. They get a 20% share of the multimedia revenue. I guess you can try to do the math if you want to know they get their money back. I’m not sure if you know how business relationships work but to be successful they have to be mutually beneficial, if they’re not others no longer want to partner with you.

What are you getting at since none of you can ever come out with an actual allegation? It’s always the restrictions, and well JMI is different with football than basketball. Man up and make whatever vague allegation that you can’t back up that you’re gonna make?
 

CameronCat22

Sophomore
Apr 12, 2026
134
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No, they require players to sign it as condition of receiving their NIL pay package, not as a condition of enrollment.
Athletes don’t have to use JMI but are required to sign away their NIL rights? Like I said, and despite the lies you lazily adopted, athletes at UK are not required to sign away their NIL rights. Like I also said, by the state NIL law, no school can require or force a player to use their in house NIL and sign their NIL rights away. When you say athletes at UK are required to sign away their NIL rights, you are lying. You people and the man who brainwashed you are the biggest cancer to UK athletes there is. You, a UK fan, desperately wants to spread the lie that athletes at UK are required to sign away their NIL rights when they absolutely are not. You can’t even cite a credible source for this information that you swear by. What a joke some of you are.