IOWA got betw. $76M & $80M from the B1G for the 2024-25 fiscal year. SEC schools received $72.4M on average

[Franisdaman]

What ESPN is reporting:

16 of the Big Ten's member schools are fully vested but received different revenue payouts because of CFP participation and other factors.

Ohio State received a league-high $91.57 million for fiscal year 2024-25.

Penn State, a national semifinalist in football, received $88.92 million.

Other full members received between $76.01 million and $79.87 million.

Oregon and Washington are receiving partial revenue shares until 2030, but Oregon received slightly more ($48.4 million) than Washington ($46.7 million) for the 2024-25 fiscal year, after making the CFP.

Big Ten distributes $1.37B in revenue for 2024-25 fiscal year

The Big Ten Conference distributed a record $1.37 billion to its 18 members in the 2024-25 fiscal year, an increase of nearly $500 million.

www.espn.com

.............................................

ORIGINAL POST (on May 1, 2026):

 

[Franisdaman]

The story:

https://bigten.org/article/59960/

 

[RagnarLothbrok]

The story:

https://bigten.org/article/59960/

How much of that can go to NIL?

 

[uihawk82]

How much of that can go to NIL?

I would think Iowa has to take care of its operating expenditures and obligations first but then isn't this the bucket of money the Athl Dept can use to pay athletes what some would call NIL.

 

[Franisdaman]

How much of that can go to NIL?

This past season $20.5 million was the limit that schools could pay directly to student athletes through revenue sharing.

 

[Lionhawk85]

This past season $20.5 million was the limit that schools could pay directly to student athletes through revenue sharing.

Interesting, thank you. Is that $20.5 mil for football or does that include all sports? Honestly I’m glad to know there’s at least some rules around NIL - albeit WAY too few. At least it’s a start.

Regardless, it’s definitely a nice chunk, and certainly benefits schools that can cover their operating expenses well enough to for sure allot the $20.5 mil to NIL. Sucks to be isu (and also get a much smaller distribution on top of that).

 

[Franisdaman]

Interesting, thank you. Is that $20.5 mil for football or does that include all sports? Honestly I’m glad to know there’s at least some rules around NIL - albeit WAY too few. At least it’s a start.

Regardless, it’s definitely a nice chunk, and certainly benefits schools that can cover their operating expenses well enough to for sure allot the $20.5 mil to NIL. Sucks to be isu (and also get a much smaller distribution on top of that).

$20.5M for all sports

 

[TheGreatDivider101]

NIL and Revenue Sharing are two separate and distinct entities. A lot of people are lumping them together.

 

[WeBeHerkin]

Just saw an article with Kirby Smart stating how the Big Ten has the money advantage now. But he also stated Big Ten has an advantage because the top Big Ten teams get to play weaker Big Ten teams and that is like a bye week. LOLZ. So why then can't the SEC teams take down the Big Ten teams in the CFP now? I also see where he said Georgia doesn't have the depth now they used to have. In other words, now that people can legally buy talent they all ain't going to Georgia and Bama.

 

[IACub]

We should really send a $50 gift certificate to the Iowa State Athletic Department.

 

[LaQuintaHawk]

Just saw an article with Kirby Smart stating how the Big Ten has the money advantage now. But he also stated Big Ten has an advantage because the top Big Ten teams get to play weaker Big Ten teams and that is like a bye week. LOLZ. So why then can't the SEC teams take down the Big Ten teams in the CFP now? I also see where he said Georgia doesn't have the depth now they used to have. In other words, now that people can legally buy talent they all ain't going to Georgia and Bama.

.................BIG TEN.................SEC...............

 

[Kceasthawk@77]

How much of that can go to NIL?

How much of that can go to NIL?

NONE, it has nothing to do with NIL

 

[Kceasthawk@77]

I would think Iowa has to take care of its operating expenditures and obligations first but then isn't this the bucket of money the Athl Dept can use to pay athletes what some would call NIL.

I would think Iowa has to take care of its operating expenditures and obligations first but then isn't this the bucket of money the Athl Dept can use to pay athletes what some would call NIL.

NO, this is not NIL. The schools are allowed in 2025-26 to share 22% of the revenue from media rights, (the TV deal) tickets sales, and sponsership deals. There is a cap for this year of 20.5 million $. The cap will increase by 4% the following 2 years, and will be re-evaluated every three years for the remainder of the 10 years media deal. Again this has nothing to do with NIL. This is revenue sharing as set forth by the courts. This is for the entire athletic dept, but the lions share goes to football.

 

[Kceasthawk@77]

Interesting, thank you. Is that $20.5 mil for football or does that include all sports? Honestly I’m glad to know there’s at least some rules around NIL - albeit WAY too few. At least it’s a start.

Regardless, it’s definitely a nice chunk, and certainly benefits schools that can cover their operating expenses well enough to for sure allot the $20.5 mil to NIL. Sucks to be isu (and also get a much smaller distribution on top of that).

Interesting, thank you. Is that $20.5 mil for football or does that include all sports? Honestly I’m glad to know there’s at least some rules around NIL - albeit WAY too few. At least it’s a start.

Regardless, it’s definitely a nice chunk, and certainly benefits schools that can cover their operating expenses well enough to for sure allot the $20.5 mil to NIL. Sucks to be isu (and also get a much smaller distribution on top of that).

The 20.5 million or 22% has nothing to do with NIL. That's separate from the revenue sharing agreement.

 

[Kceasthawk@77]

How much of that can go to NIL?

Absolutely NONE. This is the courts mandated revenue sharing. Read post 13 for the specifics of the agreement.

 

[RagnarLothbrok]

Absolutely NONE. This is the courts mandated revenue sharing. Read post 13 for the specifics of the agreement.

Okay, thank you for clarifying. That’s what’s so confusing about all of this because I was under the impression the $20 million that was approved would go directly to athletes.

 

[ulrey]

Just saw an article with Kirby Smart stating how the Big Ten has the money advantage now. But he also stated Big Ten has an advantage because the top Big Ten teams get to play weaker Big Ten teams and that is like a bye week. LOLZ. So why then can't the SEC teams take down the Big Ten teams in the CFP now? I also see where he said Georgia doesn't have the depth now they used to have. In other words, now that people can legally buy talent they all ain't going to Georgia and Bama.

 

[Hawkeye1984]

You know what’s interesting is just how irrelevant the SEC is without cheating. It’s a glorious thing to behold. That being said I am sure they will come up with something new. That’s what cheaters do.

 

[Upstream123]

Okay, thank you for clarifying. That’s what’s so confusing about all of this because I was under the impression the $20 million that was approved would go directly to athletes.

It does go directly to the athletes. It's not NIL though.

 

[LaQuintaHawk]

Obviously, this means that every B1G school is superior to all other schools outside the conference …*along with Oregon and Washington.

 

[Kceasthawk@77]

Okay, thank you for clarifying. That’s what’s so confusing about all of this because I was under the impression the $20 million that was approved would go directly to athletes.

Well its does go to the athletes, parsed out throughout the athletic dept. Its just not NIL, its revenue sharing. The one thing I didn't know is that it includes sponcership deals (like the revenue from John Deere putting their name on the field), AND ticket sales. So pretty much all revenue that goes to the athletic dept they can use to come up with their 22% or 20.5 million max. Its good that the max is in there because obviously if your including ticket sales that give schools like Michigan and OSU a leg up because their stadiums hold 35 to 40,000 more fans then Kinnick. NIL is separate from all this. Those are deals worked out specifically for individual players and do not come from this pool. Obviously REAL NIL is what CC22 was doing with her commercials. Their trying to put restrictions on some of the funny business going on basically just giving players bags of cash, but where there's a will, there's a way I guess.

 

[WeBeHerkin]

You know what’s interesting is just how irrelevant the SEC is without cheating. It’s a glorious thing to behold. That being said I am sure they will come up with something new. That’s what cheaters do.

Recruit the prisons in the south?

 

[RagnarLothbrok]

Well its does go to the athletes, parsed out throughout the athletic dept. Its just not NIL, its revenue sharing. The one thing I didn't know is that it includes sponcership deals (like the revenue from John Deere putting their name on the field), AND ticket sales. So pretty much all revenue that goes to the athletic dept they can use to come up with their 22% or 20.5 million max. Its good that the max is in there because obviously if your including ticket sales that give schools like Michigan and OSU a leg up because their stadiums hold 35 to 40,000 more fans then Kinnick. NIL is separate from all this. Those are deals worked out specifically for individual players and do not come from this pool. Obviously REAL NIL is what CC22 was doing with her commercials. Their trying to put restrictions on some of the funny business going on basically just giving players bags of cash, but where there's a will, there's a way I guess.

Yeah, that makes sense now. Thank you.

 

[Franisdaman]

SEC schools received $72.4 million on average, which is approximately $18.6 million above the 2023-24 average of $53.8 million for full members.

The SEC is distributing more than $1B to its schools for the 2024-25 fiscal year

The Southeastern Conference is distributing more than $1 billion to its 16 universities for the 2024-25 fiscal year, which ended last August.

apnews.com

 

[TheGuy9]

NO, this is not NIL. The schools are allowed in 2025-26 to share 22% of the revenue from media rights, (the TV deal) tickets sales, and sponsership deals. There is a cap for this year of 20.5 million $. The cap will increase by 4% the following 2 years, and will be re-evaluated every three years for the remainder of the 10 years media deal. Again this has nothing to do with NIL. This is revenue sharing as set forth by the courts. This is for the entire athletic dept, but the lions share goes to football.

Actually it is. It's just a different bucket of NIL monies. "Under the House v. NCAA settlement, participating schools can now directly pay athletes for the use of their name, image, and likeness (NIL) from their own athletic department budgets."
There are two buckets. Private contracts between a player and outside entities and internal contracts with players and the school.
The internal monies and the settlement are actually where the acronym NIL comes from.

 

[WeBeHerkin]

Life is good...............................

Buckeyes' Jeremiah Smith reveals he bought a Lamborghini Urus: 'I got my dream car'​

Story by Jaelani Turner-Williams
• 17h•
2 min read


The 2026 edition of the Lamborghini Urus starts at $252,007 according to Car and Driver, which Smith was able to purchase with easy considering he's one of the most highest-paid in the NIL. According to a 2025 article by Athalon Sports, Smith has an NIL valuation of $4.2 million after signing deals with Adidas, Red Bull, Lululemon and Nintendo.

Last month, Smith revealed to ON3 that he turned down a deal of over $10 million to leave the Buckeyes.

"Just because they beat us and things went their way, I wasn't going back home," Smith said. "I mean, you hear the numbers and everything. But to be honest, it didn't make sense for me to go back."

 

[Kceasthawk@77]

Actually it is. It's just a different bucket of NIL monies. "Under the House v. NCAA settlement, participating schools can now directly pay athletes for the use of their name, image, and likeness (NIL) from their own athletic department budgets."
There are two buckets. Private contracts between a player and outside entities and internal contracts with players and the school.
The internal monies and the settlement are actually where the acronym NIL comes from.

They can call it whatever they want, BUT almost NONE of those players are being paid for their "Name image and likeness" with revenue dollars. They can use that as an umbrella because a few players may be shown in an ad for an upcoming game, but that's not true NIL, its revenue sharing from the media deal. Just because they show a running back or QB scoring a touchdown for an upcoming promo of a game Iowa vs Michigan lets say, doesn't have anything to do with how the 90+ plus players not shown in the promo are getting paid. Its revenue sharing.

 

[Franisdaman]

Life is good...............................

Buckeyes' Jeremiah Smith reveals he bought a Lamborghini Urus: 'I got my dream car'​

Story by Jaelani Turner-Williams
• 17h•
2 min read


The 2026 edition of the Lamborghini Urus starts at $252,007 according to Car and Driver, which Smith was able to purchase with easy considering he's one of the most highest-paid in the NIL. According to a 2025 article by Athalon Sports, Smith has an NIL valuation of $4.2 million after signing deals with Adidas, Red Bull, Lululemon and Nintendo.

Last month, Smith revealed to ON3 that he turned down a deal of over $10 million to leave the Buckeyes.

"Just because they beat us and things went their way, I wasn't going back home," Smith said. "I mean, you hear the numbers and everything. But to be honest, it didn't make sense for me to go back."

I wonder what the cost is to insure that vehicle

 

[Franisdaman]

IOWA got between $76M & $80M from the B1G for the 2024-25 fiscal year. SEC schools received $72.4M on average

What ESPN is reporting:

16 of the Big Ten's member schools are fully vested but received different revenue payouts because of CFP participation and other factors.

Ohio State received a league-high $91.57 million for fiscal year 2024-25.

Penn State, a national semifinalist in football, received $88.92 million.

Other full members received between $76.01 million and $79.87 million.

Oregon and Washington are receiving partial revenue shares until 2030, but Oregon received slightly more ($48.4 million) than Washington ($46.7 million) for the 2024-25 fiscal year, after making the CFP.

Big Ten distributes $1.37B in revenue for 2024-25 fiscal year

The Big Ten Conference distributed a record $1.37 billion to its 18 members in the 2024-25 fiscal year, an increase of nearly $500 million.

www.espn.com