The problem with the Big East isn't the number of teams, its the number of teams that are under performing.
Outside UConn and St.Johns the rest of the league needs to schedule smarter OOC. Find revenue-producing games and games that help the SOS.
4 of our 11 teams don't spend enough money to compete at the BE level. Adding teams without adding revenue just worsens that. SH, Butler, DePaul and Xavier need to spend more in this era to win. Can't have that % of your league below average in NIL/Rev Share. If they can't afford to make the investment, they should consider if they belong in the BE.
2 of our teams have been screwed by Cooley
Georgetown - despite spending a fortune is a disgrace.
Providence - despite spending a fortune has underachieved with a terrible coach. Lets see how this one does, conditions are good to succeed.
UConn & St John's are elite
Nova, Creighton and Marquette should be perennial NCAAT teams, 2 have new coaches and a poor year for Marquette. They are good programs that have resources and should be fine.
I've also said in the past that the Big East needs to play a better brand of basketball. Zero teams in KenPom's Top 25 in Offensive Efficiency, last year there was 1. Too many games are grind it out, physical, foul-fests. Offense is improving across NCAA every year for the last 7 years but the BE consistently performs poorly on the offensive side. Puts them at a disadvantage in OOC and NCAA games (UConn being the exception).
Talking about the last 20 years has no bearing.. The game has been changed the last 3-4 years and thats the only timeline that's pertinent.
There are no meaningful benefits in adding these 3 teams.
1) It immediately takes money out of every team's earnings. Our Media deal is for $80M per year and we will get $20M this year in NCAA credits that then get decreased by the House settlement. Media deals are what drives revenue. March success is important but its an 80-20 issue.
2) Doesn't help scheduling much overall either. It only slightly helps the Eastern teams but hurts the other half of the league who lose games with UConn, StJohn's, Nova, etc.
3) Does it help the BE make more money in March? This might create 1 more bid per year, but until you address the current teams who are underperforming, I'm not sure it does and if so the money earned would then be diluted by 14. You would need minimum 3 additional NCAAT games to match the money divided by 14 instead of 11.
I used to think like this. Although I address in the article the reasons why I don't consider this "logic" valid. There are far too many downsides/risks to not expanding to make this objection legitimate. And far too many benefits to adding these three teams.
Also, you say they won't "move the needle" but these teams routinely earn at-large bids out of a weaker conference. That itself DOES move the needle, as all that really matters in the end is March success. It also provides existing teams with stronger scheduling in conference which helps existing teams resumes. Expands Big East footprint to several new major cities with tv markets and rabid fanbases and great venues. And helps with NCAA credits which replaces or exceeds any lost revenue due to splitting tv contract earnings. Also solidifies league for future tv contracts.
These three teams have had 100 times the March success of existing schools like ourselves, Depaul, SJU (until this year), et al in the past 20 years. There are no Dukes or Kentuckys that are joining the Big East, so waiting for someone on that level to "move the needle" just guarantees you stagnate and slip farther behind.
Doing nothing keeps us behind, and if we can reasonably expand with teams that do fit our league profile and benefit us in all of these ways, honestly it's a no-brainer to me. These three from what I can see, fit our profile perfectly. 11 teams can't keep competing for NCAA credits against conferences with 18 teams or however many. It is a guaranteed recipe for losing forever.