Get all the major teams in the "midwest" region and have a showcase type of tournament/event around Christmas week each year with different matchups and rotate it around major venues in the Midwest.
Here's the teams it would include each year:
B10-
Iowa
Minnesota
Nebraska
Wisconsin
Illinois
Northwestern
Indiana
Purdue
B12-
Iowa State
Kansas
Kansas State
SEC-
Missouri
ACC-
Notre Dame
Big East-
Creighton
Marquette
Butler
And the venues they would rotate games at:
United Center, Chicago
Fiserv Forum, Milwaukee
Casey's Center, Des Moines
T-Mobile Center, Kansas City
Gainbridge Fieldhouse, Indianapolis
Enterprise Center, St. Louis
Target Center, Minneapolis
CHI Health Center, Omaha
Each venue, and team, would be guaranteed two games over the course of the showcase.
Here's a hypothetical schedule:
(Dec. 22nd)
Kansas vs Illinois, at St. Louis; 5 pm
Iowa vs Missouri, at Chicago; 6 pm
Marquette vs Indiana, at St. Louis; ~7 pm
Nebraska vs Kansas State, at Chicago; ~8 pm
(Dec. 23rd)
Notre Dame vs Wisconsin, at Des Moines; 5 pm
Minnesota vs Iowa State, at Kansas City; 6 pm
Purdue vs Creighton, at Des Moines; ~7 pm
Northwestern vs Butler, at Kansas City; ~8 pm
(Dec. 26th)
Butler vs Minnesota, at Omaha; 11 am
Northwestern vs Kansas State, at Milwaukee; Noon
Iowa State vs Indiana, at Minneapolis; 1 pm
Illinois vs Missouri, at Indianapolis; 2 pm
Creighton vs Wisconsin, at Omaha; 3 pm
Nebraska vs Notre Dame, at Milwaukee; 4 pm
Purdue vs Notre Dame, at Minneapolis; 5 pm
Iowa vs Kansas, at Indianapolis; 6 pm
Here's the teams it would include each year:
B10-
Iowa
Minnesota
Nebraska
Wisconsin
Illinois
Northwestern
Indiana
Purdue
B12-
Iowa State
Kansas
Kansas State
SEC-
Missouri
ACC-
Notre Dame
Big East-
Creighton
Marquette
Butler
And the venues they would rotate games at:
United Center, Chicago
Fiserv Forum, Milwaukee
Casey's Center, Des Moines
T-Mobile Center, Kansas City
Gainbridge Fieldhouse, Indianapolis
Enterprise Center, St. Louis
Target Center, Minneapolis
CHI Health Center, Omaha
Each venue, and team, would be guaranteed two games over the course of the showcase.
Here's a hypothetical schedule:
(Dec. 22nd)
Kansas vs Illinois, at St. Louis; 5 pm
Iowa vs Missouri, at Chicago; 6 pm
Marquette vs Indiana, at St. Louis; ~7 pm
Nebraska vs Kansas State, at Chicago; ~8 pm
(Dec. 23rd)
Notre Dame vs Wisconsin, at Des Moines; 5 pm
Minnesota vs Iowa State, at Kansas City; 6 pm
Purdue vs Creighton, at Des Moines; ~7 pm
Northwestern vs Butler, at Kansas City; ~8 pm
(Dec. 26th)
Butler vs Minnesota, at Omaha; 11 am
Northwestern vs Kansas State, at Milwaukee; Noon
Iowa State vs Indiana, at Minneapolis; 1 pm
Illinois vs Missouri, at Indianapolis; 2 pm
Creighton vs Wisconsin, at Omaha; 3 pm
Nebraska vs Notre Dame, at Milwaukee; 4 pm
Purdue vs Notre Dame, at Minneapolis; 5 pm
Iowa vs Kansas, at Indianapolis; 6 pm