JMI Sports president explains partnership with Kentucky for NIL management

Lime-Kat

Sophomore
Oct 30, 2025
52
130
33
He’d of been much better served saying nothing. This is worse than silence. It’s just word salad.

They are a marketing company. They have a singular mission. Make a profit. So we’ve introduced a middle man that wants a cut. If you do that then you need to make more than you can on your own. More means enough to pay them plus more than you can make on your own. I have my doubts. This is essentially a for profit collective.

bottom line. I don’t give two hoots what fancy speech Barnhart gives or JMI suits. Show me results and I’ll shut up. But you haven’t and I don’t think you will. It’s like asset manager that gets paid to manage you assets even if they don’t grow. Insane.
 

Wildcat_in_DC

All-Conference
Nov 25, 2025
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Where are the signed elite 5 star basketball players for next year? I'll hang up and listen.
where is any player in the top 150? the guy ranked 125th thinks hes getting a better deal somewhere else....

Pope has a guy that will go top 5 in the draft....played him off the bench 8 minutes. But yeah....its definitely this JMI deal that is the problem.
 
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Farsight Clone

All-American
Aug 30, 2025
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where is any player in the top 150? the guy ranked 125th thinks hes getting a better deal somewhere else....

Pope has a guy that will go top 5 in the draft....played him off the bench 8 minutes. But yeah....its definitely this JMI deal that is the problem.
JQ was signed before the JMI deal. Learn the facts before you make yourself look more stupid.
 

Wildcat_in_DC

All-Conference
Nov 25, 2025
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What is the conspiracy? Explain it to me Peter. What did this statement say that proves exactly what they do and why there are no issues in what they do? Which players have JMI signed since this deal has went into effect and what have they done for those players? What does this holistic deal provide for the top players, why are they hesitating to sign when the actually read the contract if it is so great?
it proves there is no amount of proof that will prove anything for the fans....stokes could come out today and say the UK NIL isnt the issue and here is what they wanted me to do and folks here wouldnt believe it and would blame mitch and JMI anyways.
 

AJBlue

Senior
Dec 16, 2015
304
517
93
Nothing wrong with JMI's response. All they are saying is we're set up to more that just get the players their initial cash. Since they are a media company they want to use their expertise to represent the players to help them sign even more contracts to promote them and build their brand. I'd much rather them do that than some of these agents.
 

Ky_Bred_Cat

All-Conference
Dec 28, 2014
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where is any player in the top 150? the guy ranked 125th thinks hes getting a better deal somewhere else....

Pope has a guy that will go top 5 in the draft....played him off the bench 8 minutes. But yeah....its definitely this JMI deal that is the problem.
A guy that committed before the JMI deal was modified and extended. Now you're just being disingenuous and insulting, Mitch.
 
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Joerupp1

Sophomore
Oct 3, 2025
89
131
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where is any player in the top 150? the guy ranked 125th thinks hes getting a better deal somewhere else....

Pope has a guy that will go top 5 in the draft....played him off the bench 8 minutes. But yeah....its definitely this JMI deal that is the problem.
You seem to be implying Pope is the problem based on the fact that JQ played limited minutes. However, you leave out some important information. JQ is recovering from major knee surgery, it was his second game back and he wasn’t needed to win this game. Let’s see how many minutes he gets against Alabama.
Pope May very well be the problem or part of the problem but there is no need to be disingenuous, Connie.
 

UKFootball78

All-Conference
Sep 1, 2013
1,038
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where is any player in the top 150? the guy ranked 125th thinks hes getting a better deal somewhere else....

Pope has a guy that will go top 5 in the draft....played him off the bench 8 minutes. But yeah....its definitely this JMI deal that is the problem.
Reaching...lol. that guy is still coming off a torn ACL. Not in game shape. You know it. I know it. Everyone knows it. What evidence do you have that pope is the issue. We have seen statements from recruits and agents that say it's the contract JMI puts in front them that makes them go someplace else. You are convincing no one here with your bs.
 
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UKFootball78

All-Conference
Sep 1, 2013
1,038
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it proves there is no amount of proof that will prove anything for the fans....stokes could come out today and say the UK NIL isnt the issue and here is what they wanted me to do and folks here wouldnt believe it and would blame mitch and JMI anyways.
Yet he hasn't and won't. Because it is the JMI deal.
 

Wildcat_in_DC

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Nov 25, 2025
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You seem to be implying Pope is the problem based on the fact that JQ played limited minutes. However, you leave out some important information. JQ is recovering from major knee surgery, it was his second game back and he wasn’t needed to win this game. Let’s see how many minutes he gets against Alabama.
Pope May very well be the problem or part of the problem but there is no need to be disingenuous, Connie.
Be sure to tell all the folks recruiting against UK that nugget....I'm sure they will roll that into the negative recruiting pitch.
 

Supafuzz75

All-Conference
Nov 30, 2014
569
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where is any player in the top 150? the guy ranked 125th thinks hes getting a better deal somewhere else....

Pope has a guy that will go top 5 in the draft....played him off the bench 8 minutes. But yeah....its definitely this JMI deal that is the problem.
Its 1/2 things.. Either its JMI or Popes recruiting.. And either fall back onto one person,, Mitch the B*tch..
 

Joerupp1

Sophomore
Oct 3, 2025
89
131
33
Be sure to tell all the folks recruiting against UK that nugget....I'm sure they will roll that into the negative recruiting pitch.
Connie, Connie, Connie you’re simply playing games and you’re not fooling anyhere. If coach played JQ 30 minutes today you would be spinning it that he’s risking a top five draft picks stock by over using him when he wasn’t needed. Stop your trolling
 

Wildcat_in_DC

All-Conference
Nov 25, 2025
1,015
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Connie, Connie, Connie you’re simply playing games and you’re not fooling anyhere. If coach played JQ 30 minutes today you would be spinning it that he’s risking a top five draft picks stock by over using him when he wasn’t needed. Stop your trolling
i would literally DIE IN SHOCK if Pope played his best players that much.
 

NociHTTP

Heisman
Mar 8, 2023
12,893
20,177
113
Did ChatGPT write JMI's mission statement? What players exactly have we signed and given these athletes marketing opportunities? I'm still seeing a ZERO on the scoreboard for signees since we inked this new NIL deal with JMI.

Fingers crossed we can land a 5'7" 2 star PG from Hazard for an RC Cola and Bologna Sandwich through JMI...
You know, you're right. Great catch! Would you like for me to show you how to really piss off the players? Maybe we can give walk-ons lifetime contracts. Just say the word!
 

*Fox2Monk*

Heisman
Jun 10, 2009
46,877
85,666
113
it proves there is no amount of proof that will prove anything for the fans....stokes could come out today and say the UK NIL isnt the issue and here is what they wanted me to do and folks here wouldnt believe it and would blame mitch and JMI anyways.
Then why didn’t he sign when everyone on the planet said he was ready to? Collins even more so?
 

Cats_2010

Heisman
Jan 8, 2010
11,887
20,284
103
Just as I thought....JMI releases information fans have been begging for. But the mob dismisses it. They are already labeled the bad guy here because KSR says so and nothing will change that. Folks will just continue to pick apart every word or phrase and warp into whatever they want. Its how conspiracy theories work. Nothing is Pope's fault, everything is JMI's fault....the tribe has spoken.
So explain why UK is unsuccessful in getting any of their top targets to date and it is a well known fact the NIL agreement has been the sticking point. Having an iron clad NIL package in place along with the prestige that the KY basketball program represents one would think we could sign just about anyone we want yet we have exactly zero commitments in place and have (for the moment at least) lost our top two prospects who were heavy UK leans. So let’s hear the why????
 

trueblujr

Heisman
Dec 14, 2005
30,649
96,961
113
Per KSR. Link to Article Here.

This is what he said.

“BBNIL is a collaboration between us as their multimedia rights partner and the university athletic department to create this structure in which we can provide opportunities — revenue and marketing opportunities for student-athletes,” Archey explained. “From both with our current partners, outside of our current partners, but not just revenue and marketing, but other services to assist them in the NIL Go portal to get that right, to create content, to build their brand. So it’s not just about how much revenue, it’s about the other services that we can combine.”

“We’ve been extremely lucky but also successful in being able to go to those partners as part of the BBNIL solution and generate new NIL dollars and opportunities for these athletes. So the approach is holistic. It’s combined, like I said, a collaboration. It’s collective. It’s about driving revenue, marketing opportunities and then other services for the student athletes.”
Ok fine and dandy, but making a kid sign an exclusivity clause that prevents them from finding opportunities out from under the JMI umbrella is ludicrous. These kids need to be allowed other options if they are available or if their agents have other connections for them.
 
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trueblujr

Heisman
Dec 14, 2005
30,649
96,961
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Most people on here think the fault lies between a combo of Pope that can't close and the weird contracts from JMI. The blame is evenly spread. It's easy to tell you're in politics and take the word of every institution as truth.
I’m not gonna believe it’s a “Pope can’t close” thing with the JMI exclusivity clause out there. I think it’s wholly a JMI thing and it’s scaring kids off. Until enough stink is raised about that it’s going to fall into it being Popes fault. I hope Stein and his GM have answers for it.
 

trueblujr

Heisman
Dec 14, 2005
30,649
96,961
113
Fried Bologna with chips on it to make it a fried chips bologna sanwitch im from Beaver Dam Kentucky we all eat that in our little town lol
You use Primrose on that Sammich? I’ve smoked a few 5lb. Chubs of primrose for our tailgates.
 

The Nightman2

All-Conference
Nov 30, 2019
1,177
1,513
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I can tell you how Mitch would answer that. He will say, we have to protect our partners that are already within JMI that support UK. The truth might be, if you are not going work with JMI, you can't use the UK logo or UK facilities. UK is obligated to stere everything through JMI because of the contract with JMI. Recruits are probably looking at this and comparing it with other schools. A recruit and agent can have non-JMI deals at UK, but can't use the UK brand. If other schools aren't putting that restriction on players, it puts UK at a recruiting disadvantage IMHO.
They were going to have to get approval to use the UK brand anyways before the new JMI deal.
 

Joerupp1

Sophomore
Oct 3, 2025
89
131
33
i would literally DIE IN SHOCK if Pope played his best players that much.
Now Connie, why do you act this way? Did you not get enough attention when you were a little girl? Today, Mo played 32 minutes and Oweh played 33 during a game that was never in doubt and we were trying to get every one minutes. I checked with @FoxtoMonk and he confirmed that the living dead are not allowed to use this board.
So get your zombie a$$ out of here, Connie.
 

CRZ4UK

Heisman
Jun 6, 2008
5,118
10,244
103
Just as I thought....JMI releases information fans have been begging for. But the mob dismisses it. They are already labeled the bad guy here because KSR says so and nothing will change that. Folks will just continue to pick apart every word or phrase and warp into whatever they want. Its how conspiracy theories work. Nothing is Pope's fault, everything is JMI's fault....the tribe has spoken.
Who cares what KSR says. We had the worst freshman class in the SEC in football by a mile. We were unable to sign anyone worth a poop.
We currently have the worst freshman class in basketball because we don’t have one. NO ONE will commit and sign.
But blame both coaches and staffs. Agents hate JMIs structure. Does it matter exactly what they don’t like??
 
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CRZ4UK

Heisman
Jun 6, 2008
5,118
10,244
103
Most people on here think the fault lies between a combo of Pope that can't close and the weird contracts from JMI. The blame is evenly spread. It's easy to tell you're in politics and take the word of every institution as truth.
Stoops also couldn’t sign a freshman class this year. Four other schools had already fired their coach and out recruited us with an interim coach.
 
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One2Three

All-Conference
Nov 15, 2025
784
1,841
93
Some of ya’ll need to accept that the JMI deal ain’t going away. No matter how much you throw a tantrum this is the new reality for Kentucky. You all should just learn to be good little boys and girls and praise Mitch Barnhart for a job well done because nothing is changing. Period.
 
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theBlues

All-Conference
Oct 18, 2025
1,725
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JMI: “We don’t ask players to simply sign a contractual partnership. We demand a blood pact and we absorb their souls as eternal rite.”

😮
It's funny because it's exactly the vibe I got from reading that and I'm sure I'm not the only one. Maybe the problem is these high school kids don't want to get into a long term relationship with JMI without at least dating first.