Football Big Ten Conference discussing $2 billion private capital deal

Jul 5, 2025
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it’s inevitable. There’s billions and billions involved. PE core strategy is to have active control of the business in some form.
Please please take professional college sports away from college buffoons. They are in way over their heads now.
These "buffoons" built it into what it is now. Just like so many "buffoons" built their companies before the PE guys came in to strip it bare and rape what those "buffoons" built.
 
Jul 5, 2025
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The PE MO is to leverage up the business then pay your team massive bonuses and eventually drive it into insolvency
And they pay/bribe a few people involved in selling out to the PE guys to get it all going. I'm sure some HQ personel and maybe some states politicians and AD-office types and lawyers will move over to the PE firm for their paydays while the vampires feed.

Why don't we just corporatize and IPO this whole thing.
 
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Anon1753438667

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Jul 25, 2025
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Selling their souls.

$125 million per school (at least from a news report I heard earlier today).

Thats a hell of a lot to give up for 1 extra year of the current deal…
 
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rutgersguy2

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I've been wondering why OSU would go along considering they don't really need the money. I was listening to a pod and part of the reason is likely because of the uneven revenue sharing that would come with it. Remember their president Ted Carter has brought that up in recent months. I never thought about schools getting kicked out as a real threat like some have worried about in the past but I have thought uneven revenue sharing was plausible somewhere down the line. This PC/PE money is something that could trigger it.

Not only would the PC/PE money be distributed unevenly but so would the conference distribution. Right now I think all schools (when fully vested) get 5.5% of the conference revenues. I think it would be for the next tv deal, not sure it would be the current one.

There were a couple ways that could go from what I heard in the pod.

One was in the future PSU, OSU, Michigan would still get 5.5%, some others would get 5% and some other less than 5% and then there would be a portion related to performance where anyone could get more.

The other way was iirc PSU, OSU, Michigan would get a 50M dollar bonus or something like that over the life of the next contract.

USC has a beef with all that and it might be part of the reason they're against it on top of whatever other issues there are with taking PC/PE money. Michigan is against taking the money just in general.
 
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ScarletKid2008

Heisman
Sep 8, 2006
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This just smells like an all around awful idea for the conference as an entity and even more so for the individual members outside the top 4.

and then we see Michigan and USC wanting out of it. So it might even be a bad deal for the top as well.

just another reason I wish the NCAA gained some real power decades ago to enforce its own rules and to not allow the conferences to have all the power but instead the ncaa is the business entity (like March madness) vs the conferences themselves.
 

fg7321

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Nov 29, 2009
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State governments will never sign off on this. It's DOA, and might be illegal as well.
 
Aug 11, 2025
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It is practically a certainty that programs like Michigan, Ohio State, and psu and other big programs would love uneven distribution… they just won’t say it out loud
 

Anon1753438667

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Jul 25, 2025
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Hear on a pod somewhere - the downside of NIL is the consistency in donations. That million dollar whale needs to give every year forever…this takes some of the pressure off of donars.
 

satnom

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Acting like institutions with no permanent leadership. Both schools have interim presidents.

GO RU
 
Aug 11, 2025
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Go Michigan and USC…stand strong and don’t give in…this PE is bad so just keep saying no to this glorified payday loan. The fact that it originates at the stinking Cal system tells you everything you need to know

NO is the only answer…do not budge!
 

RUTGERS95

Heisman
Sep 28, 2005
33,027
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I’ve mentioned that here a year or two ago when the tv deals were being discussed. I didn’t know if it would happen but I could envision a time down the line where the B10 and SEC line up their tv deals and pool the rights.

Still wonder about how realistic it is to come to fruition because it means giving up some control for some individuals but I see it being discussed more lately.
this will happen at some point or some more integration of sorts. Content needs to be determine which is why I said think 50ish....

I was sounding the alarm early last year that we need to start playing to perception and winning more by hook or crook. the game has changed and now its' about marketing the program and all it's benefits. Greg is hurting us

now that most of the details have been made public, you can see how this deal is not very good and the exercising of rights to prolong the deal or sell the shares, notwithstanding other voting issues, presents major issues.
 
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Knight Shift

Heisman
May 19, 2011
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RUTGERS95

Heisman
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again, blame Rutgers for not marketing itself well. we provide a LOT as evidence by the BTN revenue. This is what happens when you promote the most diverse campus instead of 28mm carriage rate DMA when the topic of revenues comes up, 53 top 25 programs which is more than half the top 25, medical breakthroughs and more and more and more

Greg, 'I don't really play to perception' is killing us with football
Rutgers administration is killing us with lack of promotion
Pike...oh boy......

Dear Lord many on this board and a lot of people outside of the less ignorant would know that Rutgers double the BTN revenue within 2yrs of admission. I could go and on with data but Rutgers acts like the midget happy to be allowed to eat at the table despite being part of the hunting party because the cool kids have new bows.

our fans are no better
 

koleszar

Heisman
Jan 1, 2010
37,493
59,002
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That's too big a gap. $190 mil. to $110 mil.. That's almost 60% more money. Rutgers please stop acting like Oliver. This will not make the conference more competitive and will further the gap. That's why OSU wants this so bad.
 
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Oct 21, 2010
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spot on

RU will negotiate from a stronger position now. we absolutely would not be in a bottom tier
Rutgers got rolled on the way into the BIG and if this equity deal goes through like anything I am reading about they are about to get rolled again. Rutgers has largely had incompetent leadership when it comes to sports with the exception of the Robert Mulcahy era and Tim Pernetti Era. Rutgers brought the largest two media markets (NYC Metro and Philadelphia metro) into the BIG fold and paid for the privilege of serving up those markets on the silver platter to the BIG TEN. We got rolled then and we will get rolled again because we have weak leadership.
 

rutgersguy2

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this will happen at some point or some more integration of sorts. Content needs to be determine which is why I said think 50ish....

I was sounding the alarm early last year that we need to start playing to perception and winning more by hook or crook. the game has changed and now its' about marketing the program and all it's benefits. Greg is hurting us

now that most of the details have been made public, you can see how this deal is not very good and the exercising of rights to prolong the deal or sell the shares, notwithstanding other voting issues, presents major issues.
SCORE act if it passes in the future will allow pooling of rights so you never know.

 
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rutgersguy2

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The reason that’s said for the lower tier schools to go along with this is worry about a future where they will be left behind (superconference of say 30 some odd teams). So they like the idea of the extension of the GOR out to 2046. The thought is if upheavals happens, it’ll be in the 2030s when these tv deals start coming up.

The future is unknown and there maybe changes but personally I don’t see a threat of that. If there is a break off, I’d expect it would be of 60 some odd teams not 30 but I guess some are worried about such a a scenario.
 

RUTGERS95

Heisman
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The reason that’s said for the lower tier schools to go along with this is worry about a future where they will be left behind (superconference of say 30 some odd teams). So they like the idea of the extension of the GOR out to 2046. The thought is if upheavals happens, it’ll be in the 2030s when these tv deals start coming up.

The future is unknown and there maybe changes but personally I don’t see a threat of that. If there is a break off, I’d expect it would be of 60 some odd teams not 30 but I guess some are worried about such a a scenario.
agree
 

Knight Shift

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May 19, 2011
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Rutgers got rolled on the way into the BIG and if this equity deal goes through like anything I am reading about they are about to get rolled again. Rutgers has largely had incompetent leadership when it comes to sports with the exception of the Robert Mulcahy era and Tim Pernetti Era. Rutgers brought the largest two media markets (NYC Metro and Philadelphia metro) into the BIG fold and paid for the privilege of serving up those markets on the silver platter to the BIG TEN. We got rolled then and we will get rolled again because we have weak leadership.
Newsflash. Rutgers has a new President and a new AD, both from LSU. Their tenures have just started. Think before you post.
 
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rutgersguy2

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It’s pretty much dead for the foreseeable future. I don’t see Michigan or USC changing their minds.
 

rucoe89

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We are in no position to make demands. Carriage rights are slowing disappearing and could be irrelevant in a decade. We dug our own grave with years of incompetence. We have a weak giving alumni base in large part is due to the fact that Rutgers has put crap product on the field and court for most of the last 4 decades. I don't think Zinn and Tate will be able to fix much to be brutally honest.
 

RUTGERS95

Heisman
Sep 28, 2005
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We are in no position to make demands. Carriage rights are slowing disappearing and could be irrelevant in a decade. We dug our own grave with years of incompetence. We have a weak giving alumni base in large part is due to the fact that Rutgers has put crap product on the field and court for most of the last 4 decades. I don't think Zinn and Tate will be able to fix much to be brutally honest.
I hope they replace everyone associated with Rutgers athletics within the next two years and bring is people from winning programs. the mindset needs to change that WE ARE VALUABLE and bring more to the table then people realize. Winning needs to be expected, not be the exception. Accepting anything less than championships should have consequences. the entire approach, both mentally and financially needs to be overhauled.

the entire marketing approach needs to be reset
 

rucoe89

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I hope they replace everyone associated with Rutgers athletics within the next two years and bring is people from winning programs. the mindset needs to change that WE ARE VALUABLE and bring more to the table then people realize. Winning needs to be expected, not be the exception. Accepting anything less than championships should have consequences. the entire approach, both mentally and financially needs to be overhauled.

the entire marketing approach needs to be reset
There are some very good people within the department who see the vast potential. The problem has been consistent poor leadership at the top levels.
 
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RUTGERS95

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There are some very good people within the department who see the vast potential. The problem has been consistent poor leadership at the top levels.
I do not disagree and accept my view is extreme. I just think we need our Cortes moment
 
Aug 11, 2025
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You can describe PE as a powerful addictive drug. You feel better for the short term then it sucks the life out of you…good luck Utah!

I can see the Texas AD slobbering at the idea of them getting $1B if freakin Utah can get $500M…don’t think the SEC would allow a per/team PE deal but you know they want it…
 
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Fat Koko

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Thanks for posting. Super article. More informative than what ESPN writes.

I doubt Utah gets anywhere close to $500 million unless they agree to a deal that costs them dearly in the end.

Finally some good reporting about the business of college sports. Lots of bad reporting exists. Witness the B1G media deal reporting. A deal that ESPN reported would “distribute $80 million to $100 million per year” to schools is paying barely half that.

When this deal was signed, I questioned the math on TKR, and I received a one week ban from the site. Not sure who called for the ban. Anyway, Turns out I was right.