Maybe things have changed, but someone who worked in the sports department at the Star Ledger once said that the writers don't write the headlines. The Editors do.
That 100% hasn't changed, at the Ledger, APP, NY Post or any other newspaper. I've been in the business over 30 years and never written a single headline. I probably won't write any until I retire. Writers write, photographers photograph, assignment editors assign, and the desk comes up with headlines. (I'm speaking of newspapers, mind you. Some dude doing a blog, or vlog or Youtube channel, or any of the above is a different story).